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    SYSTEMS AND METHODS FOR MESSAGE MEDIA CONTENT SYNCHRONIZATION
    1.
    发明公开
    SYSTEMS AND METHODS FOR MESSAGE MEDIA CONTENT SYNCHRONIZATION 审中-公开
    系统和方法用于同步新闻媒体的内容

    公开(公告)号：EP1861762A2

    公开(公告)日：2007-12-05

    申请号：EP06739128.4

    申请日：2006-03-21

    申请人： In-Store Broadcasting Network, LLC

    发明人： BRAZELL, Robert ,  POWELL, Robert, H.

    IPC分类号： G06D3/00

    CPC分类号： G06F17/30011 ,  G06F17/30911 ,  G06Q30/02 ,  G06Q30/0264 ,  H04L67/1095 ,  H04L67/20

    摘要： The present invention relates to systems and methods for message media content synchronization. One embodiment relates to a system that includes an advertising database, a synchronization module, and an advertising vehicle. The advertising database stores a plurality of advertisements and receives new advertisements. The synchronization module receives synchronization information and schedules advertisements from the advertising database according to the synchronization information. The synchronization information includes information related to how particular advertisements interact with one another simultaneously over various forms of media. The synchronization module then broadcasts advertisements from the advertising database according to the schedule via the advertising vehicle. Each of the processes may be performed manually or automatically depending on available resources.

    SYSTEMS AND METHODS FOR EVENT TRIGGERED ADVERTISING
    3.
    发明公开
    SYSTEMS AND METHODS FOR EVENT TRIGGERED ADVERTISING 审中-公开
    系统和方法事件驱动的，广告

    公开(公告)号：EP1859619A2

    公开(公告)日：2007-11-28

    申请号：EP06736692.2

    申请日：2006-03-02

    申请人： In-Store Broadcasting Network, LLC

    发明人： POWELL, Robert, H. ,  BRAZELL, Robert

    IPC分类号： H04N7/025

    CPC分类号： G06Q30/02

    摘要： Systems and methods of event triggered advertising where at least one embodiment includes an event monitoring module, an advertising database, and an advertising vehicle. The event monitoring module identifies and characterizes events based on a plurality of content variables. The advertising database stores a plurality of advertisements with particular content variables. The event monitoring module then determines if a particular event's content variable settings sufficiently match the content variables of an advertisement stored in the advertising database. If the event monitoring module determines there is a sufficient match, the corresponding advertisement is broadcast via the advertising vehicle. Each of the processes may be performed manually or automatically depending on available resources.

    SYSTEMS AND METHODS FOR OPTIMIZING MARKETING
    4.
    发明公开
    SYSTEMS AND METHODS FOR OPTIMIZING MARKETING 审中-公开
    系统和方法优化营​​销的

    公开(公告)号：EP1769451A2

    公开(公告)日：2007-04-04

    申请号：EP05712197.2

    申请日：2005-02-02

    申请人： In-Store Broadcasting Network, LLC

    发明人： Brazell, Robert ,  Powell, Robert H. ,  Wolf, Robert ,  Register, Linwood ,  Landon, Michael D. ,  Porson, Jean-Marc

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  H04H60/33 ,  H04H60/375

    摘要： The present invention relates to methods of optimizing marketing including measuring customer response, optimizing advertising in response to the customer response data, and providing an intelligent coupling system. One embodiment of the present invention relates to a method of acquiring data about the advertising preferences of particular groups of customers. Another embodiment of the present invention relates to optimizing advertising variable settings with respect to acquired advertising data in an effort to identify optimized advertising variable settings for identifiable groups of customers. Yet another embodiment of the present invention relates to a method of generating an advertisement with optimized advertisement variable settings for an advertising target group. Yet another embodiment of the present invention relates to measuring customer response data of various message media and combinations of message media. Yet another embodiment of the present invention relates to a method for providing an intelligent in-store couponing system comprising an operating computer for controlling the functions of the intelligent in-store couponing system; a coupon database capable of storing coupons and coupon data or information; a coupon management module for managing the coupons and their delivery; and at least one coupon delivery system capable of delivering a coupon to a customer.