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    SYSTEM AND METHOD TO INCREASE EFFICIENCY AND SPEED OF ANALYTICS REPORT GENERATION IN AUDIENCE MEASUREMENT SYSTEMS
    1.
    发明公开
    SYSTEM AND METHOD TO INCREASE EFFICIENCY AND SPEED OF ANALYTICS REPORT GENERATION IN AUDIENCE MEASUREMENT SYSTEMS 审中-公开
    增产分析的效率和速度的系统和方法报告，受众测量系统

    公开(公告)号：EP2715523A1

    公开(公告)日：2014-04-09

    申请号：EP12790282.3

    申请日：2012-05-24

    申请人： WebTuner Corp.

    发明人： ZASLAVSKY, Eduard ,  VAYSMAN, Arthur ,  KOUTS, Michael

    IPC分类号： G06F7/06

    CPC分类号： G06Q30/02 ,  H04H60/27 ,  H04H60/41

    摘要： A method of generating television Audience Measurement System (AMS) reports and a system executing the method are disclosed. The method comprises the steps of receiving a plurality of encoded report payloads from a plurality of client devices, storing the encoded report payloads in a database, transferring at least one encoded report payload from the database into randomly addressable memory (RAM), decoding the at least one encoded report payload in RAM, parsing the decoded data in RAM with at least one matching algorithm to determine the occurrence of events, compiling a database of parsed data, and generating an AMS report from the database of parsed data.

    SYSTEM AND METHOD FOR ENHANCING AND EXTENDING VIDEO ADVERTISEMENTS
    7.
    发明公开
    SYSTEM AND METHOD FOR ENHANCING AND EXTENDING VIDEO ADVERTISEMENTS 审中-公开
    系统和方法扩大和影视广告类扩张

    公开(公告)号：EP2718784A1

    公开(公告)日：2014-04-16

    申请号：EP12797427.7

    申请日：2012-06-06

    申请人： WebTuner Corp.

    发明人： ZASLAVSKY, Eduard ,  VAYSMAN, Arthur

    IPC分类号： G06F3/00

    CPC分类号： H04N21/262 ,  G06Q30/0241 ,  H04N21/4312 ,  H04N21/812

    摘要： Video advertisement with targeted and/or interactive and/or transaction enabled capabilities systems and methods are disclosed. The invention separates in time the transactional component of the video ad from the product or service message (e.g. commercial). By separating the transaction component of the video ad from the commercial, the viewer's experience as intended by the video ad creator is preserved. Additionally, the user experience is optimized for the transactional component by allowing the transactional component to take up extra real-estate on the video screen, allowing the viewer to focus on the transactional components without interfering with the commercial, and allowing the owner of the transactional component to add additional aspects, for example an audio track or moving elements, to improve the effectiveness of the transactional component.