公开(公告)号：EP1118948A2

公开(公告)日：2001-07-25

申请号：EP00311258.8

申请日：2000-12-15

申请人： Acxiom Corporation

发明人： Morgan, Charles ,  Talley, Terry ,  Talburt, John ,  Bussell, Charles ,  Kooshesh, Ali ,  Anderson, Wally ,  Johnston, Kari ,  Farmer, Richard ,  Hashemi, Ray ,  Dobrovich, Mike ,  Baxter, Russell ,  Ward, Melissa K. ,  Ratliff, Jeannie K. ,  Mooney, James E.

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06F17/30289 ,  G06F17/30418 ,  G06F17/30557 ,  Y10S707/99943

摘要： In a method for linking data using permanent tokens (10), the tokens may be used to link data pertaining to a customer, a business, an address, an occupancy, or a household. The tokens are created in a central repository (24), which maintains an identification class (30) for each entity. The identification class contains all available information concerning the entity. The tokens may be applied to a data storage system to allow real-time construction of a total customer view. The tokens may also be used to link the data storage system to a repository, such that the total customer view contains all available information concerning the customer. The total customer view may be used to formulate a response to customer input, such as a purchase or access to an Internet web page maintained by the data owner. By matching tokens instead of names and addresses, potential ambiguities and erroneous duplicates are eliminated. Data updates may be performed incrementally, and may be pushed from the repository to the data owner as new information is received.

摘要翻译： 在使用永久令牌（10）链接数据的方法中，令牌可以用于链接与客户，商家，地址，占用或家庭有关的数据。 标记在中央存储库（24）中创建，其维护每个实体的标识类（30）。 识别类包含有关实体的所有可用信息。 令牌可以应用于数据存储系统以允许实时地构建总客户视图。 令牌还可用于将数据存储系统链接到存储库，使得总客户视图包含关于客户的所有可用信息。 总客户视图可用于制定对客户输入的响应，例如购买或访问由数据所有者维护的因特网网页。 通过匹配令牌而不是名称和地址，消除了潜在的模糊性和错误的重复。 可以递增地执行数据更新，并且可以在接收到新信息时从存储库推送到数据所有者。

公开(公告)号：EP1118948A3

公开(公告)日：2003-02-05

申请号：EP00311258.8

申请日：2000-12-15

申请人： Acxiom Corporation

发明人： Morgan, Charles ,  Talley, Terry ,  Talburt, John ,  Bussell, Charles ,  Kooshesh, Ali ,  Anderson, Wally ,  Johnston, Kari ,  Farmer, Richard ,  Hashemi, Ray ,  Dobrovich, Mike ,  Baxter, Russell ,  Ward, Melissa K. ,  Ratliff, Jeannie K. ,  Mooney, James E.

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06F17/30289 ,  G06F17/30418 ,  G06F17/30557 ,  Y10S707/99943

摘要： In a method for linking data using permanent tokens (10), the tokens may be used to link data pertaining to a customer, a business, an address, an occupancy, or a household. The tokens are created in a central repository (24), which maintains an identification class (30) for each entity. The identification class contains all available information concerning the entity. The tokens may be applied to a data storage system to allow real-time construction of a total customer view. The tokens may also be used to link the data storage system to a repository, such that the total customer view contains all available information concerning the customer. The total customer view may be used to formulate a response to customer input, such as a purchase or access to an Internet web page maintained by the data owner. By matching tokens instead of names and addresses, potential ambiguities and erroneous duplicates are eliminated. Data updates may be performed incrementally, and may be pushed from the repository to the data owner as new information is received.