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    Television and market research data collection system and method
    1.
    发明公开
    Television and market research data collection system and method 失效
    Datensammelsystem und VerfahrenfürFernsehen und Marktforschung。

    公开(公告)号：EP0421482A2

    公开(公告)日：1991-04-10

    申请号：EP90120554.2

    申请日：1984-11-30

    申请人： CONTROL DATA CORPORATION

    发明人： McKenna, William John ,  Silvers, Kenneth Wilbur ,  Nickerson, Rand Bayman ,  Welsh, Russell James ,  Walker, Harold Raymond ,  Cullity, Joseph Anthony ,  Stryzak, Bohdan

    IPC分类号： H04H9/00 ,  H04N7/173

    CPC分类号： H04N7/17327 ,  G06Q30/02 ,  H04H60/32 ,  H04H60/33 ,  H04H60/43 ,  H04H60/45 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/812 ,  H04N2007/1739

    摘要： A remote data collection unit (21) is provided at each of a plurality of panelist locations. The re­mote unit is adapted to be coupled to one or more television receivers (22) or cable television conver­ters (19). The data collection unit monitors and stores information as to what TV mode is in use, identification of the TV viewing audience and events such as channel changes and the like. The data col­lection unit (21) further includes means (34, 35) for optically scanning bar codes and the like and storing that information, which can be representative of pro­duct purchase information or panelist responses to market research surveys. Substitute programming in­formation may be supplied to selected panelist loca­tions, as by transmission over an otherwise unused channel in a cable system (18) along with control in­formation. Information stored in data collection unit (21) is periodically collected, either by interroga­tion of the data collection unit (21) by a central computer (24), or by manual transfer of information to a portable data collector (101).

    摘要翻译： 远程数据收集单元（21）设置在多个小组成员位置的每一个处。 遥控单元适于耦合到一个或多个电视接收机（22）或有线电视转换器（19）。 数据收集单元监视和存储关于正在使用哪种TV模式的信息，TV观看对象的识别和诸如频道变化的事件等。 数据收集单元（21）还包括用于光学扫描条形码等的装置（34,35），并将可以代表产品购买信息或小组成员的信息存储在市场研究调查中。 替代编程信息可以被提供给选定的小组成员位置，如通过电缆系统（18）中的另外未使用的信道与控制信息一起的传输。 通过中央计算机（24）询问数据收集单元（21）或通过手动将信息传送到便携式数据收集器（101）来定期收集存储在数据收集单元（21）中的信息。

    Television and market research data collection system and method
    3.
    发明公开
    Television and market research data collection system and method 失效
    Datensammelsystem und VerfahrenfürFernsehen und Marktforschung。

    公开(公告)号：EP0144085A2

    公开(公告)日：1985-06-12

    申请号：EP84114542.8

    申请日：1984-11-30

    申请人： CONTROL DATA CORPORATION

    发明人： McKenna, William John ,  Silvers, Kenneth Wilburg ,  Nickerson, Rand Bayman ,  Welsh, Russell James ,  Walker, Harold Raymond ,  Cullity, Joseph Anthony ,  Stryzak, Bohdan

    IPC分类号： H04H9/00

    CPC分类号： H04N7/17327 ,  G06Q30/02 ,  H04H60/32 ,  H04H60/43 ,  H04H60/45 ,  H04M11/002 ,  H04N21/25891 ,  H04N21/44222 ,  H04N21/812 ,  H04N2007/1739

    摘要： A remote data collection unit (21) is provided at each of a plurality of panelist locations. The remote unit is adapted to be coupled to one or more television receivers (22) or cable television converters (19). The data collection unit monitors and stores information as to what TV mode is in use, identification of the TV viewing audience and events such as channel changes and the like. The data collection unit (21) further includes means (34, 35) for optically scanning bar codes and the like and storing that information, which can be representative of product purchase information or panelist responses to market research surveys. Substitute programming information may be supplied to selected panelist locations, as by transmission over on otherwise unused channel in a cable system (18) along with control information. Information stored in data collection unit (21) is periodically collected, either by interrogation of the data collection unit (21) by a central computer (24), or by manual transfer of information to a portable data collector (101).

    摘要翻译： 远程数据收集单元（21）设置在多个小组成员位置的每一个处。 遥控单元适于耦合到一个或多个电视接收机（22）或有线电视转换器（19）。 数据收集单元监视和存储关于正在使用哪种TV模式的信息，TV观看对象的识别以及诸如频道变化的事件等。 数据收集单元（21）还包括用于光学扫描条形码等的装置（34,35），并将可以代表产品购买信息或小组成员的信息存储在市场研究调查中。 替代编程信息可以被提供给所选择的小组成员位置，如通过与控制信息一起在电缆系统（18）中的另外未使用的信道上的传输。 存储在数据收集单元（21）中的信息通过中央计算机（24）询问数据收集单元（21）或通过手动传送便携式数据收集器（101）的信息来定期收集。