公开(公告)号：EP1227674A1

公开(公告)日：2002-07-31

申请号：EP00964735.5

申请日：2000-10-06

申请人： Dentsu Inc.

发明人： AKIYAMA, Ryuhei Dentsu Inc. ,  MAEDA, Hiroki Dentsu Inc.

IPC分类号： H04N5/445

CPC分类号： H04N21/4147 ,  H04N5/445 ,  H04N7/163 ,  H04N21/25883 ,  H04N21/42204 ,  H04N21/4316 ,  H04N21/4331 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/47 ,  H04N21/478 ,  H04N21/812 ,  H04N21/84

摘要： A sharp-image commercial suited to each viewer is provided. TV programs (a program R and a program S) are previously accumulated in a hard disk 11. A TV commercial (a commercial a, a commercial b,...) suited to the viewer is selected from among plural categories of TV commercials transmitted from respective enterprises, corresponding to pre-registered information on the viewer, and is accumulated in the hard disk memory 11. The TV commercial accumulated as a TV commercial televised in an interval of a TV program is inserted to edit a program 20. The viewer is able to watch the TV commercial suited to the viewer himself or herself together with the TV program by selecting the favorite program 20 by operating a remote controller 13 etc.

摘要翻译： 提供了适合于每个观看者的锐利图像。 电视节目（节目R和节目S）预先存储在硬盘11中。适合于观众的电视广告（商业广告，商业广告b，...）从被传送的多种类型的电视广告中选择 来自相应的企业，对应于观看者的预先注册的信息，并且被累积在硬盘存储器11中。作为在电视节目的间隔中播出的电视商业广播而积累的电视商品被插入以编辑节目20.观众 通过操作遥控器13等来选择喜爱的节目20，能够与电视节目一起观看与观众本人相关的电视商业广告。

公开(公告)号：EP1227682A1

公开(公告)日：2002-07-31

申请号：EP00971714.1

申请日：2000-11-01

申请人： Dentsu Inc.

发明人： AKIYAMA, Ryuhei Dentsu Inc. ,  MAEDA, Hiroki Dentsu Inc.

IPC分类号： H04N7/173

CPC分类号： H04N21/44204 ,  G06Q30/02 ,  H04H20/40 ,  H04H60/27 ,  H04N5/4401 ,  H04N5/445 ,  H04N5/76 ,  H04N5/781 ,  H04N5/907 ,  H04N5/926 ,  H04N7/162 ,  H04N21/235 ,  H04N21/25883 ,  H04N21/4126 ,  H04N21/4147 ,  H04N21/4331 ,  H04N21/4334 ,  H04N21/4335 ,  H04N21/435 ,  H04N21/4405 ,  H04N21/443 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/478 ,  H04N21/47815 ,  H04N21/6543 ,  H04N21/812

摘要： A television system is provided with a storage means for a forced accumulation, the advertisement information is selectively received and accumulated therein. According to the present invention, a storagemeans 2 of a TV system 1 is accumulated with the advertisement information in addition to a variety of TV programs. The storage means is structured of an area that can be exclusively used and an area usable as a user intends. Mainly, the advertisement information provided free of charge by an entrepreneur and the life information necessary for a person to use for a life are selectively received and accumulated in the former area. A content of the advertisement information is properly automatically rewritten and can be viewed for 24 hours a day throughout the year, and hence the viewer can utilize the updated advertisement information free of charge at all times. An HDD of the storage means can be utilized for a receiving box spot of the E-commerce and for accumulating news items of the E-newspaper. A cost for providing the advertisement information is approximately 1/10 a cost for the conventional direct mails and about 1/8 a cost for the inserts.

摘要翻译： 一种电视系统设置有用于强制累积存储手段，所述广告信息被接收和积累选择性在其中。 。根据本发明，存储装置一个电视系统1的2中累积与在除了各种电视节目的广告信息。 所述存储装置构造的区域的并可以独占和在区域中使用可用作用户意图。 主要是，广告信息免费提供由企业家和必要的一个人使用的生活生活信息有选择地接收和前区积累。 的广告信息的内容是否正确自动改写，可以被看作一个每天24小时在整个一年，因此，观众可以利用在任何时候都免费更新的广告信息。 存储装置的硬盘可用于电子商务的收纳盒现货和积累电子报纸的新闻项目。 一种用于提供广告信息费用大约是10.1为常规的直接邮件成本和大约1/8用于插入成本。