公开(公告)号：EP2643801A4

公开(公告)日：2016-05-11

申请号：EP11843423

申请日：2011-11-22

申请人： ECHOSTAR TECHNOLOGIES LLC

发明人： KILARU KRANTI ,  KUMMER DAVID A ,  MARTCH HENRY GREGG ,  ANGUIANO JASON ,  HEMENWAY S CRAIG

IPC分类号： G06Q10/00 ,  H04H60/56 ,  H04N21/258 ,  H04N21/422 ,  H04N21/442 ,  H04N21/475 ,  H04N21/488 ,  H04N21/658 ,  H04N21/84

CPC分类号： H04N21/42202 ,  H04H20/28 ,  H04H60/33 ,  H04H60/45 ,  H04H60/59 ,  H04N21/25866 ,  H04N21/44222 ,  H04N21/4758 ,  H04N21/4882 ,  H04N21/6582 ,  H04N21/84

摘要： Measuring and tracking user interaction with a television receiver, such as a set top box or cable box. The television receiver may create and display a matrix code that includes temporal information, user identification information, geographic information, and/or a user selection. The matrix code may be captured by a matrix reading device and transmitted to a monitoring entity. Optionally, the matrix reading device may decode the matrix code and transmit associated data to the monitoring entity. The monitoring entity may use the code or data to track and distinguish between user interactions at different points in time.

公开(公告)号：EP2656175A4

公开(公告)日：2014-04-23

申请号：EP11850819

申请日：2011-11-17

申请人： ECHOSTAR TECHNOLOGIES LLC

发明人： GERHARDS KEITH ,  MINNICK DAN J ,  KILARU KRANTI

IPC分类号： G06F3/00 ,  G06Q30/02 ,  H04N7/08 ,  H04N21/41 ,  H04N21/433 ,  H04N21/472 ,  H04N21/4722 ,  H04N21/61 ,  H04N21/6543 ,  H04N21/858

CPC分类号： H04N21/47214 ,  G06Q30/0241 ,  H04N7/08 ,  H04N21/23614 ,  H04N21/4126 ,  H04N21/4334 ,  H04N21/4722 ,  H04N21/6181 ,  H04N21/6543 ,  H04N21/8586

公开(公告)号：EP2649796A4

公开(公告)日：2014-05-07

申请号：EP11846486

申请日：2011-11-10

申请人： ECHOSTAR TECHNOLOGIES LLC

发明人： KILARU KRANTI ,  GERHARDS KEITH

IPC分类号： G06Q30/00 ,  H04N7/16

CPC分类号： G06Q30/0241 ,  G06Q30/0277 ,  H04N21/23109 ,  H04N21/25866 ,  H04N21/4126 ,  H04N21/41407 ,  H04N21/4223 ,  H04N21/4332 ,  H04N21/4532 ,  H04N21/4622 ,  H04N21/4667 ,  H04N21/4751 ,  H04N21/4786 ,  H04N21/812 ,  H04N21/8586

摘要： A method for collecting advertisement viewer information includes receiving a signal carrying a television advertisement, reading viewing data associated with the advertisement from a computer readable storage medium, compiling a matrix code including the viewing data for inclusion in the advertisement and scanning by a viewer, and transmitting the advertisement with the matrix code to a presentation device for display. A system for including advertisement viewer information in a matrix code is also described.