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1.发明公开A METHOD AND SYSTEM FOR CREATING AN AGGREGATED VIEW OF USER RESPONSE OVER TIME-VARIANT MEDIA USING PHYSIOLOGICAL DATA 审中-公开方法和系统，用于创建用户的响应时间的聚合视图不断变化的媒体使用生理数据
公开(公告)号：EP2135372A1
公开(公告)日：2009-12-23
申请号：EP07810808.1
申请日：2007-07-25
申请人： Emsense Corporation
CPC分类号： H04N7/173 , G06Q30/02 , H04H60/33 , H04N21/252 , H04N21/42201
摘要： A novel approach enables comparing and aggregating physiological responses from viewers to a time-variant media. This approach defines key events in the media, measures physiological response to and timing of each of the key events for each viewer of the media, aggregates such response for each key event, reconnects these events in the order they occur, and creates a 'profile' of the piece of media. This profile can then be used to accurately gauge the responses from the viewers as when the viewers are engaged in the media and when they are not engaged. Subsequently, such profile can be used to define what needs to be changed in the media to generate the desired responses from the viewers.
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2.发明公开A METHOD AND SYSTEM FOR RATING MEDIA AND EVENTS IN MEDIA BASED ON PHYSIOLOGICAL DATA 审中-公开基于生理数据的方法和系统进行评估媒体和媒体活动
公开(公告)号：EP2135370A1
公开(公告)日：2009-12-23
申请号：EP07796518.4
申请日：2007-06-27
申请人： Emsense Corporation
CPC分类号： H04H60/33 , G06Q30/02 , G16H10/20 , H04H60/31 , H04H60/37 , H04H60/46 , H04H60/61 , H04N7/17318 , H04N21/252 , H04N21/42201 , H04N21/44218 , H04N21/466 , H04N21/4667 , H04N21/4756 , H04N21/6582
摘要： Various embodiments of the present invention enable a bottom up analysis approach that derives physiological responses from measured physiological data of viewers of a media, and calculates scores of instances of an event type based on the physiological responses. The scores are then aggregated to rate the event type in addition to scoring the individual event instances. The approach can also form an overall rating of the media by aggregating the event ratings of set of event types within the media.
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3.发明公开A METHOD AND SYSTEM FOR USING COHERENCE OF BIOLOGICAL RESPONSES AS A MEASURE OF PERFORMANCE OF A MEDIA 审中-公开方法和系统的一致性生物反应作为衡量使用中号的性能
公开(公告)号：EP2135371A1
公开(公告)日：2009-12-23
申请号：EP07809995.9
申请日：2007-06-27
申请人： Emsense Corporation
CPC分类号： H04N21/44218 , A61B5/026 , A61B5/04842 , A61B5/6814 , G09B7/02 , H04H60/33 , H04H60/46 , H04N7/17318 , H04N21/252 , H04N21/42201 , H04N21/466 , H04N21/6582
摘要： Various embodiments of the present invention create a novel system for rating an event in a media based on the strength of the emotions viewers feel towards the event. The viewer's responses to the media can be measured and calculated via physiological sensors. The metric for rating the strength of the media is created based on the mathematical coherence of change (up or down) of all pertinent physiological responses across multiple viewers. Such rating offers an objective ability to compare the strengths of events of the media, as there is a strong correlation between high coherence of physiological responses (all viewers feel the same thing at the same time) and strong ratings of emotionality, engagement, likeability, success in the marketplace/on screen.
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