公开(公告)号：EP2149117A1

公开(公告)日：2010-02-03

申请号：EP08746298.2

申请日：2008-04-18

申请人： Google, Inc.

发明人： HUCHITAL, Jill, A ,  BADROS, Gregory, Joseph

IPC分类号： G06Q30/00

CPC分类号： G11B27/28 ,  G06Q30/02 ,  G11B27/105 ,  H04N21/23418 ,  H04N21/4622 ,  H04N21/812 ,  H04N21/8133

摘要： Methods, systems, and apparatus, including computer program products, for characterizing content for content targeting. A first content item is received. One or more content boundaries are determined for the first content item. The content boundaries segment the first content item into a plurality of segments. One or more respective targeting criteria are determined for at least one segment. One or more second content items are identified for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary. Access to the identified second content items is provided for presentation or storage on a device.

公开(公告)号：EP1934908A2

公开(公告)日：2008-06-25

申请号：EP06803690.4

申请日：2006-09-15

申请人： Google, Inc.

发明人： AGARWAL, Sumit ,  BADROS, Gregory, Joseph ,  FU, John

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273

摘要： Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impression, selection, and/or conversion (or some other user event). Probabilities of events, associated with offers, occurring may be used to allow different advertisers with different value propositions to compete against one another in an arbitration such as an auction. Advertisers may target the serving of their ads to keywords (search and/or content), particular publications or properties, particular vertical categories, other types of ad spots, etc.