公开(公告)号：EP2051514A2

公开(公告)日：2009-04-22

申请号：EP09152684.8

申请日：1999-12-07

申请人： Index System, Inc.

发明人： Helmstetter, Gary

IPC分类号： H04N5/775 ,  H04N5/445

CPC分类号： H04N21/4135 ,  H04N5/44543 ,  H04N5/765 ,  H04N5/782 ,  H04N7/165 ,  H04N21/2547 ,  H04N21/25891 ,  H04N21/4334 ,  H04N21/435 ,  H04N21/44222 ,  H04N21/4438 ,  H04N21/4667 ,  H04N21/47214 ,  H04N21/4882 ,  H04N21/6125 ,  H04N21/812 ,  H04N21/858

摘要： Electronic Guide products give the user the ability to videotape selected programs. Once a program has successfully been taped a message is displayed, reminding the viewer that they have taped it. (E.g. "You taped Xxxxx; have you watched it yet?") Information comprising information that shows are taped, the particular shows taped and viewer profiles allow advertisements targeted to the viewer who typically records a given type of programming to be presented. In an embodiment the display of the reminders is made conditional upon acceptance of advertising (for example, based on a piece of data transmitted along with other data related to that show), and can be sold to the broadcasters who transmitted the show. This information is marketed as a peculiarly well-targeted ad for the show, causing it to continue to produce value for the broadcaster after the broadcast is complete. Broadcasters, in turn, may offer the reminders to major advertisers as they sell commercial air time during the show, as a premium feature of the air time. The advertisement may be sent over channels comprising the video blanking interval, the Internet or on another channel.

摘要翻译： 电子指南产品使用户能够录制选定的节目。 一旦程序成功录制，就会显示一条消息，提醒观众他们已经录制了它。 （例如“你录制了Xxxxx;你看过它了吗？”）信息包括显示屏幕的信息，具体显示录音和查看器配置文件允许针对通常记录给定类型的节目的观众的广告。 在一个实施例中，提醒的显示取决于接受广告（例如，基于与该节目相关的其他数据一起发送的一条数据），并且可以被销售给发送节目的广播者。 该信息作为该节目的特别有针对性的广告销售，导致广播完成后继续为广播公司带来价值。 反过来，广播公司可能会在主要广告客户在展会期间出售商业航空时间提供提醒，作为空中时间的高级功能。 广告可以通过包括视频消隐间隔，因特网或另一频道的信道发送。

公开(公告)号：EP2051514A3

公开(公告)日：2011-01-05

申请号：EP09152684.8

申请日：1999-12-07

申请人： Index System, Inc.

发明人： Helmstetter, Gary

IPC分类号： H04N5/775 ,  H04N5/445

CPC分类号： H04N21/4135 ,  H04N5/44543 ,  H04N5/765 ,  H04N5/782 ,  H04N7/165 ,  H04N21/2547 ,  H04N21/25891 ,  H04N21/4334 ,  H04N21/435 ,  H04N21/44222 ,  H04N21/4438 ,  H04N21/4667 ,  H04N21/47214 ,  H04N21/4882 ,  H04N21/6125 ,  H04N21/812 ,  H04N21/858

摘要： Electronic Guide products give the user the ability to videotape selected programs. Once a program has successfully been taped a message is displayed, reminding the viewer that they have taped it. (E.g. "You taped Xxxxx; have you watched it yet?") Information comprising information that shows are taped, the particular shows taped and viewer profiles allow advertisements targeted to the viewer who typically records a given type of programming to be presented. In an embodiment the display of the reminders is made conditional upon acceptance of advertising (for example, based on a piece of data transmitted along with other data related to that show), and can be sold to the broadcasters who transmitted the show. This information is marketed as a peculiarly well-targeted ad for the show, causing it to continue to produce value for the broadcaster after the broadcast is complete. Broadcasters, in turn, may offer the reminders to major advertisers as they sell commercial air time during the show, as a premium feature of the air time. The advertisement may be sent over channels comprising the video blanking interval, the Internet or on another channel.