公开(公告)号：EP1283610A2

公开(公告)日：2003-02-12

申请号：EP02017772.1

申请日：2002-08-09

申请人： Kabushiki Kaisha Toshiba ,  Dentsu Inc.

发明人： Ogawa, Yukio ,  Ootawa, Motomu ,  Yamashita, Takashi ,  Nomura, Shigeo ,  Okamura, Junichi ,  Higashi, Keishi ,  Nozawa, Yukiteru

IPC分类号： H04H7/00

CPC分类号： H04H60/63 ,  G06Q30/0241 ,  H04H60/33

摘要： A system 1 and method for producing and managing an advertisement is disclosed having an advertisement client head terminal 2 of an advertisement client who orders an object advertisement to be produced, an area base terminal 3 at each of area bases of the advertisement client, a production company terminal 4 of a production company which produces an advertisement part and advertisement design information, an advertisement production management server 5 which executes preliminary processing of separate examination for the advertisement part and the advertisement design information to produce a complete package to enable the advertisement to be altered upon receipt of an audience response, a broadcast entrepreneur 6 who executes separate examination of the advertisement and provides a broadcast of the advertisement, an audience terminal 7 from which the advertisement is viewed, and a response server 8 which collects the audience response.

摘要翻译： 公开了一种用于制作和管理广告的系统1和方法，其具有订购要生产的对象广告的广告客户端的广告客户端终端2，在广告客户端的每个区域基地的区域基站3， 生产广告部分和广告设计信息的生产公司的公司终端4，执行广告部分的单独检查的初步处理和广告设计信息的广告制作管理服务器5，以产生完整的包，以使广告成为 在接收到观众响应时改变，广播企业6执行广告的单独检查并提供广告的广播，观看终端7，从其观看广告的观众终端7以及收集观众响应的响应服务器8。