公开(公告)号：EP2751764A1

公开(公告)日：2014-07-09

申请号：EP12827984.1

申请日：2012-08-06

申请人： Microsoft Corporation

发明人： RAZA, Mirza Muhammad ,  CHUNG, Wook Jin

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0241

摘要： One or more techniques and/or systems are disclosed for providing a customized advertisement for a user. A request can be received from an advertising service, where the request comprises a user topic, such as a topic comprised in an advertisement intended to be customized for the user. One or more user aspects are identified for the user topic, and respective impact factors are determined for at least some of the one or more user aspects. The user aspects for the user topic can be ranked according to their corresponding impact factors, and the ranking can be returned to the advertising service in response to the request. The advertising service may use at least some of the ranking to customize the advertisement to be shown to the user (e.g., so that higher ranked aspects are emphasized more heavily in the advertisement than lower ranked aspects).

公开(公告)号：EP2622559A2

公开(公告)日：2013-08-07

申请号：EP11832927.5

申请日：2011-09-11

申请人： Microsoft Corporation

发明人： CHUNG, Wook Jin ,  GARUDA, Gupta ,  ESTES, Chad Steven ,  LOW, Spencer Wong ,  WINTER, William ,  MILLET, David Immanuel ,  KWAN, Tomoko ,  KUMAR, Rahul Sudhir ,  HIATT, Philip Edward

IPC分类号： G06Q30/00 ,  G06Q50/00

CPC分类号： G06F17/30893 ,  G06F17/3089 ,  G06Q30/0241

摘要： One or more techniques and/or systems are disclosed for rendering online ads on a webpage. A first inter-frame communication channel is created, which comprises a first communication channel between a first cross-domain frame and a host page, such as the webpage. The first cross-domain frame comprises content from a domain that is different than that of the host page domain. A second inter-frame communication channel is created comprising a second communication channel between the first cross-domain frame and a second cross-domain frame in the host page.

公开(公告)号：EP2652697A2

公开(公告)日：2013-10-23

申请号：EP11849005.1

申请日：2011-12-17

申请人： Microsoft Corporation

发明人： CHUNG, Wook Jin ,  GARUDA, Gupta ,  KUMAR, Rahul Sudhir ,  ESTES, Chad Steven

IPC分类号： G06Q50/10 ,  G06Q30/02

CPC分类号： G06F17/3089 ,  G06F17/30905

摘要： A target web page may embed resources hosted by a source server. However, this embedding may result in compatibility and/or security issues; e.g., the dimensions of the embedded resource may skew the layout of the target web page. Instead, a source web page may be rendered separately from a target web page, and a source region of the source web page (e.g., a region defined by a set of coordinates) may be extracted from the source web page and may be presented in a target region of the target web page. The elements of the source region may be displayed and executed in isolation within the source web page, and may operate within a source domain (e.g., communicating with the source server and accessing cookies stored by the source server), yet may not interact with the elements of the target web page, thereby alleviating many compatibility and security problems.