公开(公告)号：EP2422308A1

公开(公告)日：2012-02-29

申请号：EP10717254.6

申请日：2010-04-12

申请人： NDS Limited

发明人： LEIGH, Tony ,  AHMED, Martin ,  MARTIN, Christopher ,  SHELTON, Ian, R. ,  WILSON, James ,  DYKE, Simon ,  WHINMILL, Trevor ,  SPENCER, Matt

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0251 ,  H04N21/262 ,  H04N21/812

摘要： An end-user rendering system including an advertisement database to receive advertisements, and store the advertisements therein, a state database to store information, a decision model optimization module to receive a tree-type decision model and optimize the tree-type decision model based on at least some of the information stored in the state database, an advertisement decision module to evaluate the optimized tree-type decision model and select an advertising campaign, the selected advertising campaign having at least one advertisement, and a rendering module to render the at least one advertisement of the selected advertising campaign. Related apparatus and methods are also described.

公开(公告)号：EP1599998B1

公开(公告)日：2011-04-06

申请号：EP04708005.6

申请日：2004-02-04

申请人： NDS Limited

发明人： SHELTON, Ian, R. ,  COSTELLO, Michael ,  DAN, Ronnie ,  THEXTON, Nicholas ,  HALL, Nicholas, Ashton ,  WALKER, James, Geoffrey ,  ASHBY, Stuart, P. ,  CORMICAN, Neil ,  CHAKKARA, Rahul

IPC分类号： H04N7/16

CPC分类号： G06F3/14 ,  A63F2300/409 ,  G09G2340/0407 ,  G09G2340/125 ,  H04N5/44591 ,  H04N21/234363 ,  H04N21/42204 ,  H04N21/4307 ,  H04N21/4316 ,  H04N21/47 ,  H04N21/4781 ,  H04N21/8146

摘要： An interactive method includes receiving background video including a multiplicity of video frames, at least one of the multiplicity of video frames include a plurality of sub-pictures, each of the plurality of sub-pictures representing an alternative background (1200), and switching between a first sub-picture of the plurality of sub-pictures and a second sub-picture of the plurality of sub-pictures (1210).

公开(公告)号：EP1599998A2

公开(公告)日：2005-11-30

申请号：EP04708005.6

申请日：2004-02-04

申请人： NDS LIMITED

发明人： SHELTON, Ian, R. ,  COSTELLO, Michael ,  DAN, Ronnie ,  THEXTON, Nicholas ,  HALL, Nicholas, Ashton ,  WALKER, James, Geoffrey ,  ASHBY, Stuart, P. ,  CORMICAN, Neil ,  CHAKKARA, Rahul

IPC分类号： H04N7/16

CPC分类号： G06F3/14 ,  A63F2300/409 ,  G09G2340/0407 ,  G09G2340/125 ,  H04N5/44591 ,  H04N21/234363 ,  H04N21/42204 ,  H04N21/4307 ,  H04N21/4316 ,  H04N21/47 ,  H04N21/4781 ,  H04N21/8146

摘要： An interactive method includes receiving background video including a multiplicity of video frames, at least one of the multiplicity of video frames include a plurality of sub-pictures, each of the plurality of sub-pictures representing an alternative background (1200), and switching between a first sub-picture of the plurality of sub-pictures and a second sub-picture of the plurality of sub-pictures (1210).