公开(公告)号：EP2174280A1

公开(公告)日：2010-04-14

申请号：EP08771656.9

申请日：2008-06-20

申请人： QUALCOMM Incorporated

发明人： RAJAN, Rajeev D. ,  MOALLEMI, Kamran ,  KOENIG, Michal James ,  MICHAELIS, Oliver ,  JACOBS, Paul E. ,  DOS SANTOS, Jose Ricardo Goncalves Leal ,  VO, Dang Minh

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0225 ,  G06Q30/02

摘要： Dynamic mobile coupons (DMCs) having a variable commercial value and/or other variable coupon characteristic are provided herein. By way of example, a DMC can be distributed to a mobile device based on criteria established by a sponsor of the DMC. A redemption value of the DMC can be variable and dynamically established based at least in part on data associated with a recipient mobile device. Upon redemption of the DMC at a retail entity, the value is fixed and applied to a transaction. Details of the transaction are provided to a remote clearinghouse that performs mediation and indemnification functions to finalize the transaction. As described, the subject disclosure provides a DMC that facilitates a rich and flexible mechanism to generate purchasing incentive for consumers in a mobile environment.

摘要翻译： 本文提供具有可变商业价值和/或其他可变优惠券特征的动态移动优惠券（DMC）。 举个例子，DMC可以根据DMC赞助商制定的标准分发给移动设备。 至少部分地基于与接收者移动设备相关联的数据，DMC的兑换值可以变化并动态建立。 在零售实体赎回DMC后，该价值固定并适用于交易。 交易的详细信息提供给执行调解和赔偿功能以完成交易的远程结算所。 如上所述，本公开提供了一种DMC，其促进丰富且灵活的机制以在移动环境中为消费者产生购买激励。