公开(公告)号：EP2033073A2

公开(公告)日：2009-03-11

申请号：EP07835850.4

申请日：2007-06-21

申请人： TiVo, Inc.

发明人： BARTON, James M. ,  STEVENS, Paul ,  SANDFORD, David ,  HAYES, Robin ,  SCHMIDT, Margret ,  KLEIN, Bruce

IPC分类号： G06F3/00

CPC分类号： H04N21/47217 ,  G06Q30/0241 ,  H04N5/76 ,  H04N5/765 ,  H04N5/775 ,  H04N5/7755 ,  H04N5/781 ,  H04N5/907 ,  H04N21/4147 ,  H04N21/432 ,  H04N21/4325 ,  H04N21/4335 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/472 ,  H04N21/482 ,  H04N21/4882 ,  H04N21/812

摘要： Methods and apparatuses for presenting targeted advertisements to DVR users are described. After a DVR has finished playing a recorded television program, or in response to other specified events, the DVR presents a screen which comprises a 'save or delete' menu. In addition to the 'save' and 'delete' options, the menu additionally comprises one or more other options. Each of these other options may correspond to a separate promotional item. For example, a user's selection of such an option may cause the DVR to display or play an advertisement on the user's television set. Additionally or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually purchase a product or service. The product or service advertised or offered may be one that was featured or referenced in the television program that the user was just watching.

公开(公告)号：EP2052536A2

公开(公告)日：2009-04-29

申请号：EP06785755.7

申请日：2006-06-26

申请人： TiVo, Inc.

发明人： BARTON, James ,  STEVENS, Paul ,  SANDFORD, David ,  HAYES, Robin ,  SCHMIDT, Margret

IPC分类号： H04N5/445 ,  G06F3/00 ,  G06F13/00

CPC分类号： H04N21/47217 ,  G06Q30/0241 ,  H04N5/76 ,  H04N5/765 ,  H04N5/775 ,  H04N5/7755 ,  H04N5/781 ,  H04N5/907 ,  H04N21/4147 ,  H04N21/432 ,  H04N21/4325 ,  H04N21/4335 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/472 ,  H04N21/482 ,  H04N21/4882 ,  H04N21/812

摘要： Methods and apparatuses for presenting targeted advertisements to DVR users are described. After a DVR has finished playing a recorded television program, or in response to other specified events, the DVR presents a screen which comprises a 'save or delete' menu. In addition to the 'save' and 'delete' options, the menu additionally comprises other options. Each of these other options may correspond to a separate promotional item. For example, a user's selection of such an option may cause the DVR to display or play an advertisement on the user's television set. Additionally or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually purchase a product or service. The product or service advertised or offered may be one that was featured or referenced in the television program that the user was just watching.

摘要翻译： 描述了用于向DVR用户呈现有针对性的广告的方法和装置。 在DVR完成播放录制的电视节目或响应于其他指定的事件之后，DVR呈现包括“保存或删除”菜单的屏幕。 除了“保存”和“删除”选项外，菜单还包含其他选项。 这些其他选项中的每一个可以对应于单独的促销项目。 例如，用户选择这样的选项可以使DVR在用户的电视机上显示或播放广告。 另外地或替代地，当用户选择这些其他选项时，可以使DVR显示用户界面，用户可以通过该用户界面实际购买产品或服务。 广告或提供的产品或服务可能是用户刚刚观看的电视节目中的特色或参考内容。