Large-Scale User Modeling Experiments Using Real-Time Traffic
    2.
    发明申请
    Large-Scale User Modeling Experiments Using Real-Time Traffic 审中-公开
    使用实时流量的大规模用户建模实验

    公开(公告)号:US20120005018A1

    公开(公告)日:2012-01-05

    申请号:US12830259

    申请日:2010-07-02

    IPC分类号: G06Q30/00 G06F17/30 G06Q10/00

    摘要: A computer-implemented method for matching a display advertisement to a user within a large-scale, non-destructive user modeling and experimentation environment using real-time traffic. The method commences by populating a user profile object (containing demographics, history, and behaviors of the user) for use during concurrent operation of a production platform and an experimentation platform. To implement non-destructive testing, the method continues by cloning a portion of the real-time traffic for use by the experimentation platform while concurrently delivering the real-time traffic to the production platform. The production platform and the experimentation platform operate concurrently, scoring matches between the user profile objects and a plurality of display advertisements for selecting among the best-scored advertisements. At the conclusion of the experiment, a new user profile object is constructed by selecting a first portion of the experimentation user profile object for use during continued operation of the production platform. Any undesired data is discarded.

    摘要翻译: 一种用于在使用实时流量的大规模,非破坏性的用户建模和实验环境中将显示广告与用户进行匹配的计算机实现的方法。 该方法通过填充用户简档对象(包含用户的人口统计,历史和行为)开始,以在生产平台和实验平台的并发操作期间使用。 为了实现非破坏性测试,该方法通过克隆一部分实时流量以供实验平台使用,同时将实时流量同时传递到生产平台。 生产平台和实验平台同时运行,在用户简档对象和多个显示广告之间进行匹配,以便在最佳评分的广告之间进行选择。 在实验结束时,通过选择实验用户简档对象的第一部分来构建新的用户简档对象,以在生产平台的连续操作期间使用。 任何不需要的数据都被丢弃。

    Access control systems and methods using visibility tokens with automatic propagation
    3.
    发明授权
    Access control systems and methods using visibility tokens with automatic propagation 有权
    访问控制系统和使用自动传播的可见性令牌的方法

    公开(公告)号:US07594258B2

    公开(公告)日:2009-09-22

    申请号:US11169178

    申请日:2005-06-27

    IPC分类号: H04L29/06

    CPC分类号: H04L63/102 H04L67/306

    摘要: Access control systems and methods regulate access to shared content items in a corpus using visibility tokens. A user provides other users with access to a content item by associating a content token with the content item and associating a matching user token with each user who is to be granted access. A user who attempts to access the content item succeeds only if that user has a user token matching the content token associated with the content item. User tokens can be propagated automatically from one user to another, e.g., based on trust relationships among the users. Content tokens can be indexed with content items so that when a user searches the corpus, a search engine can detect matches between user tokens and content tokens and filter the search results based on whether they are visible to the querying user.

    摘要翻译: 访问控制系统和方法使用可见性令牌来规范对语料库中共享内容项的访问。 用户通过将内容令牌与内容项相关联并将匹配用户令牌与要被授予访问权限的每个用户相关联来向其他用户提供对内容项的访问。 仅当该用户具有与内容项相关联的内容令牌匹配的用户令牌时,尝试访问内容项的用户才能成功。 用户令牌可以自动地从一个用户传播到另一个用户,例如,基于用户之间的信任关系。 内容令牌可以用内容项目索引,以便当用户搜索语料库时,搜索引擎可以检测用户令牌和内容令牌之间的匹配,并根据查询用户是否可见筛选搜索结果。