中科微点-全球专利检索

  1. Login
  2. Sign Up

Search Results

8 records (took 0.016 seconds)

    Using User Context to Select Content
    1.
    发明申请
    Using User Context to Select Content 审中-公开
    使用用户上下文选择内容

    公开(公告)号：US20110252330A1

    公开(公告)日：2011-10-13

    申请号：US13164561

    申请日：2011-06-20

    Applicant: Timothy J. O. Catlin ,  Richard E. Chatwin ,  Benjamin D. Foster ,  Matthew R. McEachen ,  Murthy V. Nukala ,  Veeravich Thi Thumasathit

    Inventor： Timothy J. O. Catlin ,  Richard E. Chatwin ,  Benjamin D. Foster ,  Matthew R. McEachen ,  Murthy V. Nukala ,  Veeravich Thi Thumasathit

    IPC: G06F3/01

    CPC classification number: G06F16/9577 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0277

    Abstract: In one example embodiment, a method includes receiving a request for content to be presented to a current user. The content has multiple elements that each have multiple possible element variations. The content has multiple possible instances that would result from different combinations of different ones of the possible element variations. The method includes accessing a current-user context of the current user that has data associated with or concerning the current user; predicting multiple responses of the current user to multiples ones of the possible instances of the content; selecting one of the possible instances of the content for the current user based on the predicted responses; and providing for presentation to the current user a current actual instance of the content based on the selected one of the possible instances of the content.

    Abstract translation: 在一个示例实施例中，一种方法包括接收对要呈现给当前用户的内容的请求。 内容具有多个元素，每个元素具有多个可能的元素变体。 该内容具有由可能的元素变化中的不同组合的不同组合导致的多个可能的实例。 该方法包括访问当前用户的当前用户上下文，其具有与当前用户相关联或与之相关的数据; 预测当前用户的多个响应是内容的可能实例的倍数; 基于预测的响应来选择当前用户的内容的可能实例之一; 以及基于所选择的一个内容的可能实例，向当前用户提供对当前实际的内容实例的呈现。

    Web page server process using visitor context and page features to select optimized web pages for display
    3.
    发明授权
    Web page server process using visitor context and page features to select optimized web pages for display 有权
    网页服务器进程使用访问者上下文和页面功能来选择优化的网页进行显示

    公开(公告)号：US07966564B2

    公开(公告)日：2011-06-21

    申请号：US12117325

    申请日：2008-05-08

    Applicant: Timothy J. O. Catlin ,  Richard E. Chatwin ,  Benjamin D. Foster ,  Matthew R. McEachen ,  Murthy V. Nukala ,  Veeravich Thi Thumasathit

    Inventor： Timothy J. O. Catlin ,  Richard E. Chatwin ,  Benjamin D. Foster ,  Matthew R. McEachen ,  Murthy V. Nukala ,  Veeravich Thi Thumasathit

    IPC: G06F3/00 ,  G06Q30/00

    CPC classification number: G06F17/30905 ,  G06F17/30867 ,  G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0277

    Abstract: Embodiments of a web page optimization system are described. The system utilizes an accumulated body of visitor data regarding interaction with one or more web pages to determine an optimized web page to display to a visitor. Various types of session data, including network traffic data for the client computer, demographic information about the visitor, and general and specific session data of other visitors in similar browsing sessions are defined and compiled. Continuous full-path optimization from initial visitor interaction with the web page is provided through a visitor context analysis component that analyzes certain parameters related to how the visitor has accessed the web page. A real-time web page optimizer component introduces variations in one or more features of a web page to create a new web page, conducts structured tests of the new web page, compares the performance of the web page with one or more known served web pages and removes from presentation eligibility those pages with inferior performance. This facilitates real-time decision making of which web page to serve to a visitor based on an accumulated visitor context. It further allows the authoring of web pages that are optimized with respect to eliciting a desired user interaction with the web page.

    Abstract translation: 描述网页优化系统的实施例。 该系统利用与一个或多个网页交互的访问者数据的积累体来确定优化的网页以向访问者显示。 定义和编译各种类型的会话数据，包括客户端计算机的网络流量数据，有关访问者的人口统计信息以及类似浏览会话中其他访问者的一般和特定会话数据。 通过访问者上下文分析组件提供来自初始访问者与网页交互的连续全路径优化，其分析与访问者访问网页的某些参数相关的特定参数。 实时网页优化器组件引入网页的一个或多个特征中的变体以创建新网页，对新网页进行结构化测试，将网页的性能与一个或多个已知的已提供的网页进行比较 并从表现资格中删除那些性能较差的页面。 这有助于基于累积的访问者上下文来向访问者提供哪个网页的实时决策。 它进一步允许创作关于引发与网页的期望的用户交互的优化的网页。

    Real-Time Bidding And Advertising Content Generation
    5.
    发明申请
    Real-Time Bidding And Advertising Content Generation 审中-公开
    实时招标和广告内容生成

    公开(公告)号：US20140180815A1

    公开(公告)日：2014-06-26

    申请号：US13725821

    申请日：2012-12-21

    Applicant: Richard Edward Chatwin ,  Murthy V. Nukala ,  Alan Coleman ,  Kiran Garaga Lokeswarappa ,  Srinidhi Ramesh Kondaji

    Inventor： Richard Edward Chatwin ,  Murthy V. Nukala ,  Alan Coleman ,  Kiran Garaga Lokeswarappa ,  Srinidhi Ramesh Kondaji

    IPC: G06Q30/02

    CPC classification number: G06Q30/0256 ,  G06Q30/0275

    Abstract: In one embodiment, a method includes receiving, in real-time, user information associated with a user of a client computing device. One or more user features are derived from the user information associated with the user. The one or more user features include one or more user intents. The one or more user intents are matched with one or more of a plurality of advertiser intents. The user information is determined to be accepted. In response to accepting the user information, an advertisement is generated based on the matching of the one or more user intents and the one or more of the plurality of advertiser intents.

    Abstract translation: 在一个实施例中，一种方法包括实时地接收与客户端计算设备的用户相关联的用户信息。 从与用户相关联的用户信息导出一个或多个用户特征。 一个或多个用户特征包括一个或多个用户意图。 一个或多个用户意图与多个广告商意图中的一个或多个匹配。 确定用户信息被接受。 响应于接受用户信息，基于一个或多个用户意图和多个广告商意图中的一个或多个的匹配来生成广告。

    Web Page Server Process Using Visitor Context and Page Features to Select Optimized Web Pages for Display
    8.
    发明申请
    Web Page Server Process Using Visitor Context and Page Features to Select Optimized Web Pages for Display 有权
    使用访问者上下文和页面功能的Web页面服务器进程选择优化的网页进行显示

    公开(公告)号：US20090282343A1

    公开(公告)日：2009-11-12

    申请号：US12117325

    申请日：2008-05-08

    Applicant: Timothy J. O. Catlin ,  Richard E. Chatwin ,  Benjamin D. Foster ,  Matthew R. McEachen ,  Murthy V. Nukala ,  Veeravich Thi Thumasathit

    Inventor： Timothy J. O. Catlin ,  Richard E. Chatwin ,  Benjamin D. Foster ,  Matthew R. McEachen ,  Murthy V. Nukala ,  Veeravich Thi Thumasathit

    IPC: G06F3/00

    CPC classification number: G06F17/30905 ,  G06F17/30867 ,  G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0277

    Abstract: Embodiments of a web page optimization system are described. The system utilizes an accumulated body of visitor data regarding interaction with one or more web pages to determine an optimized web page to display to a visitor. Various types of session data, including network traffic data for the client computer, demographic information about the visitor, and general and specific session data of other visitors in similar browsing sessions are defined and compiled. Continuous full-path optimization from initial visitor interaction with the web page is provided through a visitor context analysis component that analyzes certain parameters related to how the visitor has accessed the web page. A real-time web page optimizer component introduces variations in one or more features of a web page to create a new web page, conducts structured tests of the new web page, compares the performance of the web page with one or more known served web pages and removes from presentation eligibility those pages with inferior performance. This facilitates real-time decision making of which web page to serve to a visitor based on an accumulated visitor context. It further allows the authoring of web pages that are optimized with respect to eliciting a desired user interaction with the web page.

    Abstract translation: 描述网页优化系统的实施例。 该系统利用与一个或多个网页交互的访问者数据的积累体来确定优化的网页以向访问者显示。 定义和编译各种类型的会话数据，包括客户端计算机的网络流量数据，有关访问者的人口统计信息以及类似浏览会话中其他访问者的一般和特定会话数据。 通过访问者上下文分析组件提供来自初始访问者与网页交互的连续全路径优化，其分析与访问者访问网页的某些参数相关的特定参数。 实时网页优化器组件引入网页的一个或多个特征中的变体以创建新网页，对新网页进行结构化测试，将网页的性能与一个或多个已知的已提供的网页进行比较 并从表现资格中删除那些性能较差的页面。 这有助于基于累积的访问者上下文来向访问者提供哪个网页的实时决策。 它进一步允许创作关于引发与网页的期望的用户交互的优化的网页。

Patent Agency Ranking