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公开(公告)号:US20120116787A1
公开(公告)日:2012-05-10
申请号:US12941638
申请日:2010-11-08
申请人: Robert Crites , Ruby Kennedy
发明人: Robert Crites , Ruby Kennedy
IPC分类号: G06Q30/00
CPC分类号: G06Q30/02
摘要: A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.
摘要翻译: 描述了一种计算机实现的方法,用于确定响应属性值,其表示在营销活动期间从接收者接收到的相关响应到通信的信用分配。
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公开(公告)号:US20110307328A1
公开(公告)日:2011-12-15
申请号:US12814769
申请日:2010-06-14
申请人: Robert Crites , Ruby Kennedy
发明人: Robert Crites , Ruby Kennedy
CPC分类号: G06Q30/0201 , G06Q30/0202 , G06Q30/0241 , G06Q30/0246
摘要: A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.
摘要翻译: 描述了一种计算机实现的方法,用于确定响应属性值,其表示在营销活动期间从接收者接收到的相关响应到通信的信用分配。
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公开(公告)号:US08738440B2
公开(公告)日:2014-05-27
申请号:US12814769
申请日:2010-06-14
申请人: Robert Crites , Ruby Kennedy
发明人: Robert Crites , Ruby Kennedy
IPC分类号: G06Q30/00
CPC分类号: G06Q30/0201 , G06Q30/0202 , G06Q30/0241 , G06Q30/0246
摘要: A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.
摘要翻译: 描述了一种计算机实现的方法,用于确定响应属性值,其表示在营销活动期间从接收者接收到的相关响应到通信的信用分配。
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公开(公告)号:US20120290385A1
公开(公告)日:2012-11-15
申请号:US13559140
申请日:2012-07-26
申请人: ROBERT CRITES , RUBY KENNEDY
发明人: ROBERT CRITES , RUBY KENNEDY
IPC分类号: G06Q30/02
CPC分类号: G06Q30/0201 , G06Q30/0202 , G06Q30/0241 , G06Q30/0246
摘要: A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.
摘要翻译: 描述了一种计算机实现的方法,用于确定响应属性值,其表示在营销活动期间从接收者接收到的相关响应到通信的信用分配。
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公开(公告)号:US20120290371A1
公开(公告)日:2012-11-15
申请号:US13558095
申请日:2012-07-25
申请人: ROBERT CRITES , RUBY KENNEDY
发明人: ROBERT CRITES , RUBY KENNEDY
IPC分类号: G06Q30/02
CPC分类号: G06Q30/02
摘要: A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.
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公开(公告)号:US20120185326A1
公开(公告)日:2012-07-19
申请号:US13354831
申请日:2012-01-20
申请人: FRANCISCO JAUFFRED , MUKUL GOYAL , GLEN OSTERHOUT , RUBY KENNEDY , ROBERT CRITES
发明人: FRANCISCO JAUFFRED , MUKUL GOYAL , GLEN OSTERHOUT , RUBY KENNEDY , ROBERT CRITES
IPC分类号: G06Q30/02
CPC分类号: G06Q30/02 , G06Q30/0204 , G06Q30/0244
摘要: Methods, systems, and software for conducting a marketing campaign are described. One or more scores associated with sending offers to proposed contacts are received; and an overall campaign score corresponding to a sum of the scores is optimized to generate optimal assignments of offers to customers. The optimal assignments are included in the marketing campaign.
摘要翻译: 描述进行营销活动的方法,系统和软件。 接收与提议的联系人发送优惠相关联的一个或多个分数; 并且优化对应于分数之和的整体运动得分以产生对顾客的优惠分配。 优化任务包含在营销活动中。
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公开(公告)号:US20090177522A1
公开(公告)日:2009-07-09
申请号:US11970776
申请日:2008-01-08
申请人: Francisco Jauffred , Mukul Goyal , Glen Osterhout , Ruby Kennedy , Robert Crites
发明人: Francisco Jauffred , Mukul Goyal , Glen Osterhout , Ruby Kennedy , Robert Crites
CPC分类号: G06Q30/02 , G06Q30/0204 , G06Q30/0244
摘要: Methods, systems, and software for conducting a marketing campaign are described. One or more scores associated with sending offers to proposed contacts are received; and an overall campaign score corresponding to a sum of the scores is optimized to generate optimal assignments of offers to customers. The optimal assignments are included in the marketing campaign.
摘要翻译: 描述进行营销活动的方法,系统和软件。 接收与提议的联系人发送优惠相关联的一个或多个分数; 并且优化对应于分数之和的整体运动得分以产生对顾客的优惠分配。 优化任务包含在营销活动中。
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公开(公告)号:US08862498B2
公开(公告)日:2014-10-14
申请号:US12941638
申请日:2010-11-08
申请人: Robert Crites , Ruby Kennedy
发明人: Robert Crites , Ruby Kennedy
CPC分类号: G06Q30/02
摘要: A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.
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公开(公告)号:US08676646B2
公开(公告)日:2014-03-18
申请号:US13558095
申请日:2012-07-25
申请人: Robert Crites , Ruby Kennedy
发明人: Robert Crites , Ruby Kennedy
IPC分类号: G06Q30/00
CPC分类号: G06Q30/02
摘要: A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.
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公开(公告)号:US08135608B2
公开(公告)日:2012-03-13
申请号:US11970776
申请日:2008-01-08
申请人: Francisco Jauffred , Mukul Goyal , Glen Osterhout , Ruby Kennedy , Robert Crites
发明人: Francisco Jauffred , Mukul Goyal , Glen Osterhout , Ruby Kennedy , Robert Crites
IPC分类号: G06F17/00
CPC分类号: G06Q30/02 , G06Q30/0204 , G06Q30/0244
摘要: Methods, systems, and software for conducting a marketing campaign are described. One or more scores associated with sending offers to proposed contacts are received; and an overall campaign score corresponding to a sum of the scores is optimized to generate optimal assignments of offers to customers. The optimal assignments are included in the marketing campaign.
摘要翻译: 描述进行营销活动的方法,系统和软件。 接收与提议的联系人发送优惠相关联的一个或多个分数; 并且优化对应于分数之和的整体运动得分以产生对顾客的优惠分配。 优化任务包含在营销活动中。
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