公开(公告)号：US20220067753A1

公开(公告)日：2022-03-03

申请号：US17004377

申请日：2020-08-27

Applicant: ADOBE INC.

Inventor： SHIV KUMAR SAINI ,  Ritwik Sinha ,  Moumita Sinha ,  David Arbour

IPC: G06Q30/02 ,  G06N7/00 ,  H04L29/08 ,  H04N21/81

Abstract: A method, apparatus, and non-transitory computer readable medium for data analytics are described. Embodiments of the method, apparatus, and non-transitory computer readable medium include monitoring online activity corresponding to a plurality of users; receiving aggregate marketing data for a marketing activity; identifying online activity data for a time period corresponding to the marketing activity based on the monitoring; generating a regression model based on the aggregate marketing data and the online activity data using Bayesian regression, wherein the regression model represents a relationship between the marketing activity and the online activity, comprises a time effect coefficient, and is based on a prior distribution of the time effect coefficient that decays to zero as time increases; and estimating a treatment effect for the marketing activity on the online activity based on the regression model, wherein the treatment effect comprises a rate of effect decay.