公开(公告)号：US20140180820A1

公开(公告)日：2014-06-26

申请号：US14109773

申请日：2013-12-17

Applicant: APPLE INC.

Inventor： Sylvian Louboutin ,  Gregg Golembeski, Jr. ,  Daniel de Rocha Rosario ,  Robert J. Walsh

IPC: G06Q30/02

CPC classification number: G06Q30/0261 ,  G01C21/3611 ,  H04M1/72572 ,  H04M2250/10 ,  H04W4/024 ,  H04W4/029 ,  H04W4/21

Abstract: Promotional or informational materials are selected for presentation to mobile device users based at least in part on knowledge about where those users intend to go. If a user performs a points-of-interest search that evinces a particular intent, then the mobile device can select informational materials that are associated with that particular intent, and then display those informational materials. The informational materials selected can be limited to those that are mapped to a point of interest that the searching user selected from a list of points of interest that are relevant to the user's specified intent. Additionally or alternatively, the mobile device might display only the informational materials that are mapped to a particular point of interest in response to detecting that the user has entered within a specified proximity of that particular point of interest, as determined through a global positioning system of the user's mobile device.

Abstract translation: 至少部分地基于关于这些用户打算去哪里的知识选择促销或信息材料来呈现给移动设备用户。 如果用户执行表示特定意图的兴趣点搜索，则移动设备可以选择与该特定意图相关联的信息材料，然后显示这些信息材料。 所选择的信息材料可以限于映射到搜索用户从与用户指定意图相关的兴趣点列表中选择的兴趣点的那些。 另外或替代地，移动设备可以仅显示映射到特定兴趣点的信息材料，以响应于检测到用户已经在该特定兴趣点的指定接近度内输入，如通过全球定位系统 用户的移动设备。