公开(公告)号：US20240314394A1

公开(公告)日：2024-09-19

申请号：US18674660

申请日：2024-05-24

Applicant: DISH Network L.L.C.

Inventor： Yunfeng Yang ,  John S. Todd ,  Denise Carlson-Todd

IPC: H04N21/4627 ,  H04N21/4147 ,  H04N21/433 ,  H04N21/44 ,  H04N21/81

CPC classification number: H04N21/4627 ,  H04N21/4147 ,  H04N21/433 ,  H04N21/44016 ,  H04N21/812

Abstract: Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.

公开(公告)号：US12058415B2

公开(公告)日：2024-08-06

申请号：US18101084

申请日：2023-01-24

Applicant: DISH NETWORK L.L.C.

Inventor： Yunfeng Yang ,  John S. Todd ,  Denise Carlson-Todd

IPC: H04N21/4627 ,  H04N21/4147 ,  H04N21/433 ,  H04N21/44 ,  H04N21/81

CPC classification number: H04N21/4627 ,  H04N21/4147 ,  H04N21/433 ,  H04N21/44016 ,  H04N21/812

Abstract: Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.

公开(公告)号：US11595724B2

公开(公告)日：2023-02-28

申请号：US16886412

申请日：2020-05-28

Applicant: DISH Network L.L.C.

Inventor： Yunfeng Yang ,  John S. Todd ,  Denise Carlson-Todd

IPC: H04N21/462 ,  H04N21/4627 ,  H04N21/433 ,  H04N21/44 ,  H04N21/81 ,  H04N21/4147

Abstract: Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.

公开(公告)号：US20230171469A1

公开(公告)日：2023-06-01

申请号：US18101084

申请日：2023-01-24

Applicant: DISH NETWORK L.L.C

Inventor： Yunfeng Yang ,  John S. Todd ,  Denise Carlson-Todd

IPC: H04N21/4627 ,  H04N21/433 ,  H04N21/44 ,  H04N21/81 ,  H04N21/4147

CPC classification number: H04N21/4627 ,  H04N21/433 ,  H04N21/44016 ,  H04N21/812 ,  H04N21/4147

Abstract: Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.

公开(公告)号：US20210377610A1

公开(公告)日：2021-12-02

申请号：US16886412

申请日：2020-05-28

Applicant: DISH Network L.L.C.

Inventor： Yunfeng Yang ,  John S. Todd ,  Denise Carlson-Todd

IPC: H04N21/4627 ,  H04N21/433 ,  H04N21/4147 ,  H04N21/81 ,  H04N21/44

Abstract: Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.