PROVIDING CONTENT ITEMS BASED ON UPCOMING USER ACTIONS

    公开(公告)号:US20170228787A1

    公开(公告)日:2017-08-10

    申请号:US14321676

    申请日:2014-07-01

    Applicant: Google Inc.

    CPC classification number: G06Q30/0264

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing content items are disclosed herein. In one aspect, a method includes receiving a content item request specifying an upcoming user action that is scheduled to be performed at a future time that is within a specified amount of time after the content item request is received. In response, a determination is made that a content item has distribution criteria corresponding to a complementary product or service of the user action and specifying that the content item is eligible to be provided in response to content item requests received during the specified amount of time prior to the future time when the user action is scheduled to be performed. In response to the content item request and based on the determination, the content item is provided for presentation at a user device.

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