公开(公告)号：US20170221107A1

公开(公告)日：2017-08-03

申请号：US15489915

申请日：2017-04-18

Applicant: Google Inc.

Inventor： Amit J. Patel ,  Hal R. Varian

IPC: G06Q30/02

Abstract: Instead of accepting competing ads and using an arbitration function (e.g., an auction) to choose winning ads to be served with a document, sets of ads (perhaps having different characteristics) can be generated, and an arbitration function can be used to select the winning set of ads. Such arbitrations on sets of ads can consider how ads, search results, colors, positions, fonts, etc., all interact with each other and affect the usefulness of the sets of ads to advertisers, end users, document publishers, and/or an ad serving entity.

公开(公告)号：US20160042082A1

公开(公告)日：2016-02-11

申请号：US14865672

申请日：2015-09-25

Applicant: Google Inc.

Inventor： Amit J. Patel ,  David L. desJardins

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  G06F17/211 ,  G06F17/3005 ,  G06F17/30477 ,  G06F17/30528 ,  G06F17/3053 ,  G06F17/30554 ,  G06F17/30905 ,  Y10S707/99933

Abstract: A system highlights search terms in documents distributed over a network. The system generates a search query that includes a search term and, in response to the search query, receives a list of one or more references to documents in the network. The system receives selection of one of the references and retrieves a document that corresponds to the selected reference. The system then highlights the search term in the retrieved document.

公开(公告)号：US20150254728A1

公开(公告)日：2015-09-10

申请号：US14720294

申请日：2015-05-22

Applicant: Google Inc.

Inventor： Amit J. Patel ,  Hal R. Varian

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0241 ,  G06Q30/0264 ,  G06Q30/0273

Abstract: Instead of accepting competing ads and using an arbitration function (e.g., an auction) to choose winning ads to be served with a document, sets of ads (perhaps having different characteristics) can be generated, and an arbitration function can be used to select the winning set of ads. Such arbitrations on sets of ads can consider how ads, search results, colors, positions, fonts, etc., all interact with each other and affect the usefulness of the sets of ads to advertisers, end users, document publishers, and/or an ad serving entity.

Abstract translation: 可以生成一组广告（可能具有不同的特征）而不是接受竞争的广告和使用仲裁功能（例如，拍卖）来选择获胜的广告来提供文档，而可以使用仲裁功能来选择 赢得一套广告。 关于广告组的这种仲裁可以考虑广告，搜索结果，颜色，位置，字体等的彼此之间的互动情况，并且会影响广告客户，最终用户，文档发布商和/或 广告投放实体。

公开(公告)号：US09569548B2

公开(公告)日：2017-02-14

申请号：US14865672

申请日：2015-09-25

Applicant: Google Inc.

Inventor： Amit J. Patel ,  David L. desJardins

IPC: G06F17/30 ,  G06F17/21

CPC classification number: G06F17/30867 ,  G06F17/211 ,  G06F17/3005 ,  G06F17/30477 ,  G06F17/30528 ,  G06F17/3053 ,  G06F17/30554 ,  G06F17/30905 ,  Y10S707/99933

Abstract: A system highlights search terms in documents distributed over a network. The system generates a search query that includes a search term and, in response to the search query, receives a list of one or more references to documents in the network. The system receives selection of one of the references and retrieves a document that corresponds to the selected reference. The system then highlights the search term in the retrieved document.

Abstract translation: 系统突出显示通过网络分发的文档中的搜索字词。 系统生成包括搜索项的搜索查询，并且响应于搜索查询，接收到对网络中的文档的一个或多个引用的列表。 系统接收对其中一个引用的选择，并检索与所选参考对应的文档。 然后，系统会在检索到的文档中突出显示搜索字词。