公开(公告)号：US20170221107A1

公开(公告)日：2017-08-03

申请号：US15489915

申请日：2017-04-18

Applicant: Google Inc.

Inventor： Amit J. Patel ,  Hal R. Varian

IPC: G06Q30/02

Abstract: Instead of accepting competing ads and using an arbitration function (e.g., an auction) to choose winning ads to be served with a document, sets of ads (perhaps having different characteristics) can be generated, and an arbitration function can be used to select the winning set of ads. Such arbitrations on sets of ads can consider how ads, search results, colors, positions, fonts, etc., all interact with each other and affect the usefulness of the sets of ads to advertisers, end users, document publishers, and/or an ad serving entity.

公开(公告)号：US20140259139A1

公开(公告)日：2014-09-11

申请号：US14253691

申请日：2014-04-15

Applicant: Google Inc.

Inventor： Swaminathan Krishnamurthy ,  Robert On ,  Elissa Lee ,  Shrikant Kelkar ,  Hal R. Varian

IPC: H04L29/06

CPC classification number: H04L63/08 ,  G06F21/552 ,  G06F2221/2101 ,  G06F2221/2117

Abstract: A network access device directs an electronic device, distinct from the network access device, to display graphical user interface, the graphical user interface comprising a network access self-identification user interface. The network access device obtains a selection of a user identification option, through the self-identification user interface. In accordance with a determination that the selected user identification option corresponds to a registered user (e.g., a registered user in a research panel), of a previously defined set of registered users of the network access device, the network access device enables access to a communications network, in accordance with the application of one or more logging rules corresponding to the selected user. Further, in accordance with a determination that the selected user identification option corresponds to an unregistered, guest user, the network access device enables access to the communications network, without the application of any logging rules.

Abstract translation: 网络接入设备引导与网络接入设备不同的电子设备来显示图形用户界面，图形用户界面包括网络接入自识别用户界面。 网络访问设备通过自身识别用户界面获得用户识别选项的选择。 根据确定所选择的用户识别选项对应于网络接入设备的先前定义的一组注册用户的注册用户（例如，研究小组中的注册用户），网络接入设备能够访问 通信网络，根据与所选用户对应的一个或多个日志规则的应用。 此外，根据所选择的用户识别选项对应于未注册的访客用户的确定，网络访问设备能够访问通信网络，而不应用任何记录规则。

公开(公告)号：US09191385B2

公开(公告)日：2015-11-17

申请号：US14253691

申请日：2014-04-15

Applicant: Google Inc.

Inventor： Swaminathan Krishnamurthy ,  Robert On ,  Elissa Lee ,  Shrikant Kelkar ,  Hal R. Varian

IPC: H04L29/06 ,  G06F21/55

CPC classification number: H04L63/08 ,  G06F21/552 ,  G06F2221/2101 ,  G06F2221/2117

Abstract: A network access device directs an electronic device, distinct from the network access device, to display graphical user interface, the graphical user interface comprising a network access self-identification user interface. The network access device obtains a selection of a user identification option, through the self-identification user interface. In accordance with a determination that the selected user identification option corresponds to a registered user (e.g., a registered user in a research panel), of a previously defined set of registered users of the network access device, the network access device enables access to a communications network, in accordance with the application of one or more logging rules corresponding to the selected user. Further, in accordance with a determination that the selected user identification option corresponds to an unregistered, guest user, the network access device enables access to the communications network, without the application of any logging rules.

Abstract translation: 网络接入设备引导与网络接入设备不同的电子设备来显示图形用户界面，图形用户界面包括网络接入自识别用户界面。 网络访问设备通过自身识别用户界面获得用户识别选项的选择。 根据确定所选择的用户识别选项对应于网络接入设备的先前定义的一组注册用户的注册用户（例如，研究小组中的注册用户），网络接入设备能够访问 通信网络，根据与所选用户对应的一个或多个日志规则的应用。 此外，根据所选择的用户识别选项对应于未注册的访客用户的确定，网络访问设备能够访问通信网络，而不应用任何记录规则。

公开(公告)号：US20150254728A1

公开(公告)日：2015-09-10

申请号：US14720294

申请日：2015-05-22

Applicant: Google Inc.

Inventor： Amit J. Patel ,  Hal R. Varian

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0241 ,  G06Q30/0264 ,  G06Q30/0273

Abstract: Instead of accepting competing ads and using an arbitration function (e.g., an auction) to choose winning ads to be served with a document, sets of ads (perhaps having different characteristics) can be generated, and an arbitration function can be used to select the winning set of ads. Such arbitrations on sets of ads can consider how ads, search results, colors, positions, fonts, etc., all interact with each other and affect the usefulness of the sets of ads to advertisers, end users, document publishers, and/or an ad serving entity.

Abstract translation: 可以生成一组广告（可能具有不同的特征）而不是接受竞争的广告和使用仲裁功能（例如，拍卖）来选择获胜的广告来提供文档，而可以使用仲裁功能来选择 赢得一套广告。 关于广告组的这种仲裁可以考虑广告，搜索结果，颜色，位置，字体等的彼此之间的互动情况，并且会影响广告客户，最终用户，文档发布商和/或 广告投放实体。

公开(公告)号：US20140114773A1

公开(公告)日：2014-04-24

申请号：US14083736

申请日：2013-11-19

Applicant: Google Inc.

Inventor： Stephen G. Stukenborg ,  Daniel J. Zigmond ,  Jason Bayer ,  Danny Tom ,  Kaustuv ,  Jagpreet S. Duggal ,  Robert D. Gardner ,  Deepak Chandra ,  Neil C. Rhodes ,  Noam Nisan ,  Tal Franji ,  Misha Seltzer ,  Hal R. Varian ,  Yossi Matias

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/08

Abstract: A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Abstract translation: 同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。 广告资源可以是例如广播或电视广告点（“点”）。 投标人可以是广告客户，可以提供广告，用于展示现场。 两个或多个连续点可以定义广告块。 根据投标标准，SAA机制可以向广告客户分配景点或广告块。 SAA可以同时进行广告调度和定价。 可以优化拍卖分配，以便有效地将广告分配给点或块。