公开(公告)号：US20150363809A1

公开(公告)日：2015-12-17

申请号：US14746419

申请日：2015-06-22

Applicant: Google Inc.

Inventor： Bob Purvy ,  H. Hadon Nash ,  Carl S. Shapiro ,  Tania Bedrax-Weiss

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0214 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0217 ,  G06Q30/0251 ,  G06Q30/0257 ,  G06Q30/0269 ,  G06Q50/01

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing advertisements. In one aspect, a method includes receiving a request for an advertisement from a user device associated with a first user, and identifying advertisements responsive to the request. A determination is made that one of the advertisements describes a good or service that is associated with an endorsement provided by an endorser, and the endorser is recommended by a second user that belongs to a same social network as the first user. The advertisements are ranked based on one or more signals associated with each advertisement, wherein one of the signals for the one advertisement is the endorsement and is used in the ranking in response to the determination. The ranked advertisements are provided in response to the request.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的用于提供广告的计算机程序。 一方面，一种方法包括从与第一用户相关联的用户设备接收对广告的请求，以及响应于该请求来识别广告。 确定其中一个广告描述与由代理人提供的背书相关联的商品或服务，并且由第二用户推荐属于与第一用户相同的社交网络的代理人。 广告基于与每个广告相关联的一个或多个信号进行排名，其中一个广告的信号之一是背书，并且响应于该确定而被用于排名。 排列的广告是根据请求提供的。