Endorsements Used in Ranking Ads
    1.
    发明申请
    Endorsements Used in Ranking Ads 审中-公开
    排名广告中使用的认可

    公开(公告)号:US20150363809A1

    公开(公告)日:2015-12-17

    申请号:US14746419

    申请日:2015-06-22

    Applicant: Google Inc.

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing advertisements. In one aspect, a method includes receiving a request for an advertisement from a user device associated with a first user, and identifying advertisements responsive to the request. A determination is made that one of the advertisements describes a good or service that is associated with an endorsement provided by an endorser, and the endorser is recommended by a second user that belongs to a same social network as the first user. The advertisements are ranked based on one or more signals associated with each advertisement, wherein one of the signals for the one advertisement is the endorsement and is used in the ranking in response to the determination. The ranked advertisements are provided in response to the request.

    Abstract translation: 方法,系统和装置,包括在计算机存储介质上编码的用于提供广告的计算机程序。 一方面,一种方法包括从与第一用户相关联的用户设备接收对广告的请求,以及响应于该请求来识别广告。 确定其中一个广告描述与由代理人提供的背书相关联的商品或服务,并且由第二用户推荐属于与第一用户相同的社交网络的代理人。 广告基于与每个广告相关联的一个或多个信号进行排名,其中一个广告的信号之一是背书,并且响应于该确定而被用于排名。 排列的广告是根据请求提供的。

    Pre-fetching information in anticipation of a user request

    公开(公告)号:US09898507B2

    公开(公告)日:2018-02-20

    申请号:US14276447

    申请日:2014-05-13

    Applicant: Google Inc.

    CPC classification number: G06F17/30477 G06F17/30864 G06F17/30902

    Abstract: A system may pre-fetch search result information in anticipation of a user request for the search result information. The system may receive a user search query and request initial search results from a server based on the search query. The system may receive the initial search results from the server and render the initial search results for display to the user. In anticipation of a user request for additional search results, the system may request additional search results from the server. The additional search results may then be pre-fetched for potential display to the user in response to a user request to render the additional search results.

    Classifying search results
    3.
    发明授权
    Classifying search results 有权
    分类搜索结果

    公开(公告)号:US09043322B2

    公开(公告)日:2015-05-26

    申请号:US14088689

    申请日:2013-11-25

    Applicant: Google Inc.

    CPC classification number: G06F17/30554 G06F17/30412 G06F17/30707

    Abstract: This invention relates to determining page elements to display in response to a search. A method embodiment of this invention determines a page element based on a search result. The method includes: (1) determining a set of result classifications based on the search result, wherein each result classification includes a result category and a result score; and (2) determining the page element based on the set of result classifications. In this way, a classification is determined based on a search result and page elements are generated based on the classification. By using the search result, as opposed to just the query, page elements are generated that corresponds to a predominant interpretation of the user's query within the search results. As result, the page elements may, in most cases, accurately reflect the user's intent.

    Abstract translation: 本发明涉及确定响应于搜索显示的页面元素。 本发明的方法实施例基于搜索结果确定页面元素。 该方法包括:(1)基于搜索结果确定一组结果分类,其中每个结果分类包括结果类别和结果分数; 和(2)基于结果分类的集合来确定页面元素。 以这种方式,基于搜索结果确定分类,并且基于分类生成页面元素。 通过使用搜索结果,与仅查询相反,生成与搜索结果中的用户查询的主要解释相对应的页面元素。 因此,在大多数情况下,页面元素可以准确地反映用户的意图。

    CLASSIFYING SEARCH RESULTS TO DETERMINE PAGE ELEMENTS
    4.
    发明申请
    CLASSIFYING SEARCH RESULTS TO DETERMINE PAGE ELEMENTS 有权
    分类搜索结果以确定页面元素

    公开(公告)号:US20140089305A1

    公开(公告)日:2014-03-27

    申请号:US14088689

    申请日:2013-11-25

    Applicant: Google Inc.

    CPC classification number: G06F17/30554 G06F17/30412 G06F17/30707

    Abstract: This invention relates to determining page elements to display in response to a search. A method embodiment of this invention determines a page element based on a search result. The method includes: (1) determining a set of result classifications based on the search result, wherein each result classification includes a result category and a result score; and (2) determining the page element based on the set of result classifications. In this way, a classification is determined based on a search result and page elements are generated based on the classification. By using the search result, as opposed to just the query, page elements are generated that corresponds to a predominant interpretation of the user's query within the search results. As result, the page elements may, in most cases, accurately reflect the user's intent.

    Abstract translation: 本发明涉及确定响应于搜索显示的页面元素。 本发明的方法实施例基于搜索结果确定页面元素。 该方法包括:(1)基于搜索结果确定一组结果分类,其中每个结果分类包括结果类别和结果分数; 和(2)基于结果分类的集合来确定页面元素。 以这种方式,基于搜索结果确定分类,并且基于分类生成页面元素。 通过使用搜索结果,与仅查询相反,生成与搜索结果中的用户查询的主要解释相对应的页面元素。 因此,在大多数情况下,页面元素可以准确地反映用户的意图。

    Automated formation of specialized dictionaries
    6.
    发明授权
    Automated formation of specialized dictionaries 有权
    自动形成专业词典

    公开(公告)号:US09483460B2

    公开(公告)日:2016-11-01

    申请号:US14047502

    申请日:2013-10-07

    Applicant: Google Inc.

    CPC classification number: G06F17/2735 G06F17/277 G06F17/2795

    Abstract: A document analysis system analyzes a corpus of documents and automatically generates a dictionary of specialized phrases not already in conventional dictionaries. The dictionary generation process involves a series of operations on the phrases to identify the phrases most suitable for inclusion in a dictionary, such as phrase scoring and phrase clustering. The dictionary generation process also comprises the identification of one or more corresponding definitions for the various phrases identified for inclusion in the specialized dictionary.

    Abstract translation: 文档分析系统分析文档语料库,并自动生成一个不在常规词典中的专业词典的词典。 字典生成过程涉及对短语的一系列操作以识别最适合包括在字典中的短语,例如短语评分和短语聚类。 字典生成过程还包括识别用于包括在专门词典中的各种短语的一个或多个相应定义。

    PRE-FETCHING INFORMATION IN ANTICIPATION OF A USER REQUEST
    7.
    发明申请
    PRE-FETCHING INFORMATION IN ANTICIPATION OF A USER REQUEST 有权
    用户请求预测中的预失效信息

    公开(公告)号:US20150169691A1

    公开(公告)日:2015-06-18

    申请号:US14276447

    申请日:2014-05-13

    Applicant: Google Inc.

    CPC classification number: G06F17/30477 G06F17/30864 G06F17/30902

    Abstract: A system may pre-fetch search result information in anticipation of a user request for the search result information. The system may receive a user search query and request initial search results from a server based on the search query. The system may receive the initial search results from the server and render the initial search results for display to the user. In anticipation of a user request for additional search results, the system may request additional search results from the server. The additional search results may then be pre-fetched for potential display to the user in response to a user request to render the additional search results.

    Abstract translation: 系统可以预期用户对搜索结果信息的请求来预取搜索结果信息。 系统可以基于搜索查询接收用户搜索查询并从服务器请求初始搜索结果。 系统可以从服务器接收初始搜索结果,并将初始搜索结果呈现给用户。 为了预期用户对其他搜索结果的请求,系统可以从服务器请求附加的搜索结果。 然后可以响应于用户呈现附加搜索结果的请求,为用户提供额外的搜索结果以供潜在的显示。

    Automated Formation of Specialized Dictionaries
    8.
    发明申请
    Automated Formation of Specialized Dictionaries 有权
    自动形成专业字典

    公开(公告)号:US20150100308A1

    公开(公告)日:2015-04-09

    申请号:US14047502

    申请日:2013-10-07

    Applicant: Google Inc.

    CPC classification number: G06F17/2735 G06F17/277 G06F17/2795

    Abstract: A document analysis system analyzes a corpus of documents and automatically generates a dictionary of specialized phrases not already in conventional dictionaries. The dictionary generation process involves a series of operations on the phrases to identify the phrases most suitable for inclusion in a dictionary, such as phrase scoring and phrase clustering. The dictionary generation process also comprises the identification of one or more corresponding definitions for the various phrases identified for inclusion in the specialized dictionary.

    Abstract translation: 文档分析系统分析文档语料库,并自动生成一个不在常规词典中的专业词典的词典。 字典生成过程涉及对短语的一系列操作以识别最适合包括在字典中的短语,例如短语评分和短语聚类。 字典生成过程还包括识别用于包括在专门词典中的各种短语的一个或多个相应定义。

    EXTENSIBLE FRAMEWORK FOR EREADER TOOLS
    10.
    发明申请
    EXTENSIBLE FRAMEWORK FOR EREADER TOOLS 有权
    可扩展的框架用于EREADER工具

    公开(公告)号:US20150346930A1

    公开(公告)日:2015-12-03

    申请号:US14823923

    申请日:2015-08-11

    Applicant: Google Inc.

    Abstract: The functionality of an ereader module that is displaying an electronic book (“ebook”) is extended. A user identifier specifying a user using a client device executing the ereader module and an ebook identifier specifying the ebook displayed by the ereader module are received from the client device. One or more layers associated with the user are determined. One or more layers associated with the ebook are determined. A list of one or more layers is assembled. The layer list is transmitted to the client device. The client device enables the user to select a layer and use the selected layer to interact with content of the ebook.

    Abstract translation: 扩展了正在显示电子书(“ebook”)的电子阅读器模块的功能。 从客户端装置接收使用执行ereader模块的客户端装置指定用户的用户标识符和指定由ereader模块显示的ebook的电子书标识符。 确定与用户相关联的一个或多个层。 确定与电子书相关联的一个或多个层。 组装一个或多个图层的列表。 层列表被发送到客户端设备。 客户端设备使用户能够选择一个层并使用所选择的层与电子书的内容进行交互。

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