公开(公告)号：US20130275233A1

公开(公告)日：2013-10-17

申请号：US13919173

申请日：2013-06-17

Applicant: Google Inc.

Inventor： Sumit AGARWAL ,  Brian AXE ,  David GEHRKING ,  Ching LAW ,  Andrew MAXWELL ,  Gokul RAJARAM ,  Leora WISEMAN

IPC: G06Q30/02

CPC classification number: G06Q30/0263 ,  G06F16/958 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q30/0276 ,  G06Q30/0277

Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

Abstract translation: 可以接受关于一个或多个属性的一个或多个关键字和/或关于一个或多个属性的信息，并且可以使用关键字和/或属性信息中的至少一些来确定一组或多个分类类别的集合， 集群。 确定的分类类别可以作为广告定位建议呈现给广告用户。 每个分类类别可以具有参与广告网络的至少一个关联属性（例如，Web文档）。 可以接受广告商对建议的分类类别的选择，并且广告商的广告的投放可以被定向到与所选择的建议分类类别相关联的每个属性。 或者，这样的属性可以作为广告定向建议呈现给广告用户。

公开(公告)号：US20140032335A1

公开(公告)日：2014-01-30

申请号：US13947033

申请日：2013-07-20

Applicant: Google Inc.

Inventor： Brian AXE ,  Doug BEEFERMAN ,  Amit PATEL ,  Nathan STOLL ,  Hal VARIAN

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0273

Abstract: Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A cost associated with the action with respect to an ad that was served with a document may then be adjusted using the score. For example, ad scores may be accepted or determined, and a document may be scored using the ad scores when served with the document and ad scores across a collection of documents to generate a document score. Each of the ad scores may indicate a value of an action with respect to an ad, such as a conversion rate, or a return on investment for an ad selection for example. Document scores used in this way may help advertisers get a more consistent cost per conversion, or return on investment, without requiring them to enter and manage various offers for various documents and/or various ad serving systems having various conversion rates or returns on investment.

Abstract translation: 可以对文档或文档集进行评分，以反映动作的价值，例如当向文档（或属于文档集合的文档）投放广告时的选择。 然后可以使用分数调整与为文档提供的广告相关的操作费用。 例如，可以接受或确定广告得分，并且当通过文档集合提供的广告分数和文档集合中的广告分数来生成文档分数时，可以使用广告分数来评分文档。 每个广告分数可以指示关于广告的操作的值，例如转化率，或者例如广告选择的投资回报率。 以这种方式使用的文档分数可以帮助广告客户获得更加一致的每次转化成本或投资回报，而不需要他们输入和管理各种文档和/或具有各种转换率或投资回报的各种广告服务系统的各种报价。

公开(公告)号：US20140304269A1

公开(公告)日：2014-10-09

申请号：US14149483

申请日：2014-01-07

Applicant: Google Inc.

Inventor： Keith Shoji KIYOHARA ,  Henry BENJAMIN ,  Darren DELAYE ,  Ping Hsin CHEN ,  Simon HAN ,  Kevin SMILAK ,  Brian AXE ,  Hyduke NOSHADI ,  Kedar KANITKAR ,  Evan TSANG

IPC: G06F17/30 ,  H04L29/06

CPC classification number: G06F16/583 ,  G06F16/245 ,  G06F16/435 ,  G06F16/50 ,  H04L63/10

Abstract: A computer-implemented method for automatically sharing media between users is provided. A first image is received depicting a scene with one or more persons. Face detection information is identified for each person in the first image. Identification information for each face detected is obtained without user intervention. The face detection information and the identification information are associated with the first image. The first image including the associated face detection information and identification information is sent to a server hosting a media sharing service. An access link to an event group is received. The event group includes an album of the first image and a first collection of images that share a set of common features with the first image.

Abstract translation: 提供了一种用于在用户之间自动共享媒体的计算机实现的方法。 接收到描绘具有一个或多个人的场景的第一图像。 针对第一图像中的每个人识别面部检测信息。 无需用户干预即可获得检测到的每个脸部的识别信息。 面部检测信息和识别信息与第一图像相关联。 将包括关联的人脸检测信息和识别信息的第一图像发送到托管媒体共享服务的服务器。 接收到事件组的访问链接。 事件组包括第一图像的相册和与第一图像共享一组共同特征的图像的第一集合。