公开(公告)号：US20130275233A1

公开(公告)日：2013-10-17

申请号：US13919173

申请日：2013-06-17

Applicant: Google Inc.

Inventor： Sumit AGARWAL ,  Brian AXE ,  David GEHRKING ,  Ching LAW ,  Andrew MAXWELL ,  Gokul RAJARAM ,  Leora WISEMAN

IPC: G06Q30/02

CPC classification number: G06Q30/0263 ,  G06F16/958 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q30/0276 ,  G06Q30/0277

Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

Abstract translation: 可以接受关于一个或多个属性的一个或多个关键字和/或关于一个或多个属性的信息，并且可以使用关键字和/或属性信息中的至少一些来确定一组或多个分类类别的集合， 集群。 确定的分类类别可以作为广告定位建议呈现给广告用户。 每个分类类别可以具有参与广告网络的至少一个关联属性（例如，Web文档）。 可以接受广告商对建议的分类类别的选择，并且广告商的广告的投放可以被定向到与所选择的建议分类类别相关联的每个属性。 或者，这样的属性可以作为广告定向建议呈现给广告用户。