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公开(公告)号:US10078849B2
公开(公告)日:2018-09-18
申请号:US15443128
申请日:2017-02-27
Applicant: Google Inc.
Inventor: David Chung , Rajas Moonka , Gokul Rajaram
CPC classification number: G06Q30/0253 , G06Q30/02 , G06Q30/0275 , G06Q30/0276 , G06Q30/0277 , G06Q30/0623
Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.
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公开(公告)号:US20150193836A1
公开(公告)日:2015-07-09
申请号:US14243321
申请日:2014-04-02
Applicant: Google Inc.
Inventor: David Chung , Rajas Moonka , Gokul Rajaram
CPC classification number: G06Q30/0253 , G06Q30/02 , G06Q30/0275 , G06Q30/0276 , G06Q30/0277 , G06Q30/0623
Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.
Abstract translation: 商家创建启用商业广告的电子商务广告单元。 广告单元包含功能,使客户能够通过与广告单元交互来购买项目。 广告单元具有商家同意通过广告单元支付销售费用的关联出价。 商家向经纪人提供广告单位。 代理商在发布商提供的网页上发布广告单元,作为比较商店广告单元,其中包含多个广告单元和功能,用于在其间导航。 接收网页的客户与广告单元进行交互以购买该项目。 在互动期间,代理人动态更新广告单元进行交易。
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公开(公告)号:US20180158098A1
公开(公告)日:2018-06-07
申请号:US15443128
申请日:2017-02-27
Applicant: Google Inc.
Inventor: David Chung , Rajas Moonka , Gokul Rajaram
CPC classification number: G06Q30/0253 , G06Q30/02 , G06Q30/0275 , G06Q30/0276 , G06Q30/0277 , G06Q30/0623
Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.
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公开(公告)号:US09600836B2
公开(公告)日:2017-03-21
申请号:US14243321
申请日:2014-04-02
Applicant: Google Inc.
Inventor: David Chung , Rajas Moonka , Gokul Rajaram
CPC classification number: G06Q30/0253 , G06Q30/02 , G06Q30/0275 , G06Q30/0276 , G06Q30/0277 , G06Q30/0623
Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.
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