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公开(公告)号：US09679309B2
公开(公告)日：2017-06-13
申请号：US15244764
申请日：2016-08-23
Applicant: Google Inc.
Inventor： Rama Ranganath , Deepak Jindal , Ching Law , Gokul Rajaram
CPC classification number: G06Q30/0251 , G06F17/3089 , G06Q30/02 , G06Q30/0277
Abstract: A computer-implemented method, system, and computer-readable medium includes determining an attribute of a web page to be displayed to a user at a location, selecting content corresponding to the determined web page attribute, and transmitting the selected content to the location for display as at least part of the web page.
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公开(公告)号：US10078849B2
公开(公告)日：2018-09-18
申请号：US15443128
申请日：2017-02-27
Applicant: Google Inc.
Inventor： David Chung , Rajas Moonka , Gokul Rajaram
CPC classification number: G06Q30/0253 , G06Q30/02 , G06Q30/0275 , G06Q30/0276 , G06Q30/0277 , G06Q30/0623
Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.
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3.发明申请公开(公告)号：US20170262890A1
公开(公告)日：2017-09-14
申请号：US15482054
申请日：2017-04-07
Applicant: Google Inc.
Inventor： Sumit Agarwal , Brian Axe , David Gehrking , Ching Law , Andrew Maxwell , Gokul Rajaram , Leora Wiseman
CPC classification number: G06Q30/0263 , G06F16/958 , G06Q30/02 , G06Q30/0251 , G06Q30/0272 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277
Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.
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公开(公告)号：US20160364751A1
公开(公告)日：2016-12-15
申请号：US15244764
申请日：2016-08-23
Applicant: Google Inc.
Inventor： Rama Ranganath , Deepak Jindal , Ching Law , Gokul Rajaram
IPC: G06Q30/02
CPC classification number: G06Q30/0251 , G06F17/3089 , G06Q30/02 , G06Q30/0277
Abstract: A computer-implemented method, system, and computer-readable medium includes determining an attribute of a web page to be displayed to a user at a location, selecting content corresponding to the determined web page attribute, and transmitting the selected content to the location for display as at least part of the web page.
Abstract translation: 计算机实现的方法，系统和计算机可读介质包括：确定要在一个位置向用户显示的网页的属性，选择与所确定的网页属性相对应的内容，以及将所选择的内容发送到所述位置， 显示为网页的至少一部分。
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公开(公告)号：US20150278885A1
公开(公告)日：2015-10-01
申请号：US14738615
申请日：2015-06-12
Applicant: Google Inc.
Inventor： Rama Ranganath , Deepak Jindal , Ching Law , Gokul Rajaram
CPC classification number: G06Q30/0251 , G06F17/3089 , G06Q30/02 , G06Q30/0277
Abstract: A computer-implemented method includes determining an attribute of a web page to be displayed to a user at a location, selecting content corresponding to the determined web page attribute, and transmitting the selected content to the location for display as at least part of the web page.
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Patent Agency Ranking
公开(公告)号：US20150193836A1
公开(公告)日：2015-07-09
申请号：US14243321
申请日：2014-04-02
Applicant: Google Inc.
Inventor： David Chung , Rajas Moonka , Gokul Rajaram
CPC classification number: G06Q30/0253 , G06Q30/02 , G06Q30/0275 , G06Q30/0276 , G06Q30/0277 , G06Q30/0623
Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.
Abstract translation: 商家创建启用商业广告的电子商务广告单元。 广告单元包含功能，使客户能够通过与广告单元交互来购买项目。 广告单元具有商家同意通过广告单元支付销售费用的关联出价。 商家向经纪人提供广告单位。 代理商在发布商提供的网页上发布广告单元，作为比较商店广告单元，其中包含多个广告单元和功能，用于在其间导航。 接收网页的客户与广告单元进行交互以购买该项目。 在互动期间，代理人动态更新广告单元进行交易。
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公开(公告)号：US09454776B2
公开(公告)日：2016-09-27
申请号：US14738615
申请日：2015-06-12
Applicant: Google Inc.
Inventor： Rama Ranganath , Deepak Jindal , Ching Law , Gokul Rajaram
CPC classification number: G06Q30/0251 , G06F17/3089 , G06Q30/02 , G06Q30/0277
Abstract: A computer-implemented method, system, and computer-readable medium includes determining an attribute of a web page to be displayed to a user at a location, selecting content corresponding to the determined web page attribute, and transmitting the selected content to the location for display as at least part of the web page.
Abstract translation: 计算机实现的方法，系统和计算机可读介质包括：确定要在一个位置向用户显示的网页的属性，选择与所确定的网页属性相对应的内容，以及将所选择的内容发送到所述位置， 显示为网页的至少一部分。
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公开(公告)号：US20180158098A1
公开(公告)日：2018-06-07
申请号：US15443128
申请日：2017-02-27
Applicant: Google Inc.
Inventor： David Chung , Rajas Moonka , Gokul Rajaram
CPC classification number: G06Q30/0253 , G06Q30/02 , G06Q30/0275 , G06Q30/0276 , G06Q30/0277 , G06Q30/0623
Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.
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公开(公告)号：US09600836B2
公开(公告)日：2017-03-21
申请号：US14243321
申请日：2014-04-02
Applicant: Google Inc.
Inventor： David Chung , Rajas Moonka , Gokul Rajaram
CPC classification number: G06Q30/0253 , G06Q30/02 , G06Q30/0275 , G06Q30/0276 , G06Q30/0277 , G06Q30/0623
Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.
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公开(公告)号：US20160217499A1
公开(公告)日：2016-07-28
申请号：US15089111
申请日：2016-04-01
Applicant: Google Inc.
Inventor： Satya Patel , Gokul Rajaram
IPC: G06Q30/02
CPC classification number: G06Q30/0275 , G06Q30/02
Abstract: Systems and methods for allocating content include a system comprising a data structure storing different types of item requests for items, each item request having a different corresponding time at which the items are allocated to that request type. Servers allocate a same given item to various different requestors at different times. For a first portion of allocations of the same given item, servers determine that the plurality of different types of item requests includes a reservation request. For a second portion of the allocations, the servers determine that the same given item will not be allocated to a reservation request. For a third portion of the allocations of the same given item, the servers determine that the same given item will not be allocated to a reservation request or an advance allocation request. The servers evaluate the reservation requests, advance allocation requests, and other requests during in an auction.
Abstract translation: 用于分配内容的系统和方法包括包括存储不同类型的项目的项目请求的数据结构的系统，每个项目请求具有不同的对应时间，在该时间内将项目分配给该请求类型。 服务器在不同的时间将相同的给定项目分配给各种不同的请求者。 对于相同给定项目的分配的第一部分，服务器确定多个不同类型的项目请求包括预留请求。 对于分配的第二部分，服务器确定相同的给定项目将不会分配给预留请求。 对于相同给定项目的分配的第三部分，服务器确定相同的给定项目将不被分配给预留请求或预分配请求。 在拍卖期间，服务器评估预约请求，提前分配请求和其他请求。
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