Patent search ap:("Google Inc.") AND inv:"Deepti Bhatnagar" Page 1

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发明申请
COMPETITOR-SPECIFIC BID RECOMMENDATIONS 审中-公开

公开(公告)号：US20170330219A1

公开(公告)日：2017-11-16

申请号：US14146468

申请日：2014-01-02

Applicant: Google Inc.

Inventor： Jonathan Ezra Feldman , Jeremy Lee Whelchel , Deepti Bhatnagar , Mike Schulman , David Vespe , Hugh Anthony Lynch

IPC: G06Q30/02

CPC classification number: G06Q30/0243

Abstract: Systems, methods, and computer-readable storage media that may be used to generate competitor-specific bidding recommendations are provided. One method includes identifying, at a computerized analysis system, at least one competitor of a content provider within a plurality of content auctions for displaying content items. The method further includes calculating, at the analysis system, at least one bidding action estimated to improve performance of the content provider in future content auctions with respect to the at least one competitor from a current level to a goal level of the performance metric. The method further includes providing a recommendation to the content provider to implement the at least one bidding action.