METHODS AND SYSTEMS FOR PROVIDING FUNCTIONAL EXTENSIONS WITH A LANDING PAGE OF A CREATIVE
    2.
    发明申请
    METHODS AND SYSTEMS FOR PROVIDING FUNCTIONAL EXTENSIONS WITH A LANDING PAGE OF A CREATIVE 审中-公开
    用创造力的页面提供功能扩展的方法和系统

    公开(公告)号:US20150234930A1

    公开(公告)日:2015-08-20

    申请号:US14324985

    申请日:2014-07-07

    Applicant: Google Inc.

    Abstract: Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.

    Abstract translation: 在广告素材的目标网页上提供功能扩展的系统和方法。 该方法包括由数据处理系统识别用于在计算设备上服务的广告素材。 广告素材可以与目标网页的网络地址相关联。 该方法还包括由数据处理系统生成要与着陆页的内容呈现的可执行对象(例如功能扩展),并且由数据处理系统提供要呈现的可操作对象, 着陆页响应于在计算设备上投放时对广告素材采取的操作。 功能扩展的示例包括点击通话扩展和说明扩展。

    THREE-DIMENSIONAL TAXONOMY SERVER FOR IDENTIFYING A LOCATION BASED ON A THREE-DIMENSIONAL POSITION OF A CLIENT DEVICE
    5.
    发明申请
    THREE-DIMENSIONAL TAXONOMY SERVER FOR IDENTIFYING A LOCATION BASED ON A THREE-DIMENSIONAL POSITION OF A CLIENT DEVICE 审中-公开
    用于根据客户设备的三维位置识别位置的三维零售商服务器

    公开(公告)号:US20160071154A1

    公开(公告)日:2016-03-10

    申请号:US13847800

    申请日:2013-03-20

    Applicant: Google Inc.

    CPC classification number: G06Q30/0261 G06Q30/00

    Abstract: A three-dimensional taxonomy server is operative to identify the location of a client device based on three-dimensional positional information received from the client device. The three-dimensional positional information may include global positioning system coordinates, an Internet Protocol address, cellular network information, or any other type of three-dimensional positional information. The three-dimensional taxonomy server may operate in conjunction with another server, such as an advertising server or business search server, to deliver contextual content based on the location of the client device. The contextual content may include a targeted advertisement, a targeted search result, or other type of contextual content.

    Abstract translation: 三维分类服务器基于从客户端设备接收的三维位置信息来操作以识别客户端设备的位置。 三维位置信息可以包括全球定位系统坐标,互联网协议地址,蜂窝网络信息或任何其它类型的三维位置信息。 三维分类服务器可以与诸如广告服务器或商业搜索服务器的另一服务器结合操作,以基于客户端设备的位置传送上下文内容。 上下文内容可以包括目标广告,目标搜索结果或其他类型的上下文内容。

    Generating content for promotional messages based on distance
    6.
    发明授权
    Generating content for promotional messages based on distance 有权
    根据距离生成促销信息的内容

    公开(公告)号:US09208512B1

    公开(公告)日:2015-12-08

    申请号:US13790121

    申请日:2013-03-08

    Applicant: Google Inc.

    CPC classification number: G06Q90/00 G06Q30/0261

    Abstract: Apparatus and method for transferring promotional messages to a mobile communication device. A promotional message is generated for display on a mobile communication device. The promotional message is associated with an entity having a physical location. The promotional message has a plurality of different types of content each associated with a different distance between the mobile communication device and a physical location of the entity. The generated promotional message is thereafter stored in a memory. A controller selects and transfers the promotional message to the mobile communication device responsive to a detected distance between the mobile communication device and the physical location. The transferred promotional message displays, on the device, a selected one of the different types of content corresponding to the detected distance.

    Abstract translation: 用于将促销消息传送到移动通信设备的装置和方法。 生成用于在移动通信设备上显示的促销消息。 促销消息与具有物理位置的实体相关联。 促销消息具有多个不同类型的内容,每个内容与移动通信设备与实体的物理位置之间的不同距离相关联。 所生成的促销消息此后被存储在存储器中。 响应于所检测到的移动通信设备与物理位置之间的距离,控制器选择并将促销消息传送到移动通信设备。 传输的促销消息在设备上显示与检测到的距离相对应的不同类型的内容中选择的一个。

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