公开(公告)号：US20150019349A1

公开(公告)日：2015-01-15

申请号：US13938810

申请日：2013-07-10

Applicant: Google Inc.

Inventor： Peter L. Milley ,  Drew Bradstock ,  Matthew Young-Lai

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: A method includes receiving, from one or more publishers having an associated inventory of one or more content item slots, (i) a first identifier specified by the one or more publishers and associated with the one or more publishers and (ii) a second identifier specified by the one or more publishers and associated with the inventory of content item slots, wherein the first identifier is associated with a branding tier. The method includes receiving a request for a content item associated with the inventory of content item slots; and in response to the request, performing a content auction, including providing the first identifier, the second identifier, or both, based on the branding tier.

Abstract translation: 一种方法包括从具有一个或多个内容项时隙的相关联的清单的一个或多个发布者接收（i）由一个或多个发布者指定并与一个或多个发布者相关联的第一标识符和（ii）第二标识符 由一个或多个发布者指定并与内容项插槽的库存相关联，其中第一标识符与品牌级相关联。 该方法包括接收与内容项时隙的清单相关联的内容项的请求; 并且响应于该请求，基于品牌级别执行内容拍卖，包括提供第一标识符，第二标识符或两者。