公开(公告)号：US20150019348A1

公开(公告)日：2015-01-15

申请号：US13937454

申请日：2013-07-09

Applicant: Google Inc.

Inventor： Matthew Young-Lai ,  Peter L. Milley ,  Seyed Hossein Bokharaei ,  Julian Z. Suszko ,  Aaron Voelker

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  H04L67/18

Abstract: An example process includes: obtaining information about call-outs from at least one bidder of an online content auction, where the information spans a time period and the information identifies which call-outs, within the time period, did not result in a response; identifying, based on the information, one or more features that are common to call-outs that did not result in at least a threshold number of responses from the at least one bidder; generating a model for the at least one bidder that predicts whether the at least one bidder will respond to a call-out associated with the one or more features; using the model to determine a percentage of additional call-outs having the one or more features to send to the at least one bidder; and sending the percentage of additional call-outs to the at least one bidder.

Abstract translation: 一个示例过程包括：从至少一个在线内容拍卖的投标者获取关于呼叫的信息，其中信息跨越一段时间，并且该信息识别在该时间段内哪些呼叫没有导致响应; 基于所述信息来识别所述呼叫共同的一个或多个特征，其不导致至少一个来自所述至少一个投标者的至少阈值数量的响应; 生成至少一个投标人的模型，该模型预测所述至少一个投标者是否将响应与所述一个或多个特征相关联的呼出; 使用所述模型来确定具有要发送给所述至少一个投标者的所述一个或多个特征的附加呼叫的百分比; 以及将所述额外呼叫的百分比发送给所述至少一个投标人。

公开(公告)号：US20150019349A1

公开(公告)日：2015-01-15

申请号：US13938810

申请日：2013-07-10

Applicant: Google Inc.

Inventor： Peter L. Milley ,  Drew Bradstock ,  Matthew Young-Lai

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: A method includes receiving, from one or more publishers having an associated inventory of one or more content item slots, (i) a first identifier specified by the one or more publishers and associated with the one or more publishers and (ii) a second identifier specified by the one or more publishers and associated with the inventory of content item slots, wherein the first identifier is associated with a branding tier. The method includes receiving a request for a content item associated with the inventory of content item slots; and in response to the request, performing a content auction, including providing the first identifier, the second identifier, or both, based on the branding tier.

Abstract translation: 一种方法包括从具有一个或多个内容项时隙的相关联的清单的一个或多个发布者接收（i）由一个或多个发布者指定并与一个或多个发布者相关联的第一标识符和（ii）第二标识符 由一个或多个发布者指定并与内容项插槽的库存相关联，其中第一标识符与品牌级相关联。 该方法包括接收与内容项时隙的清单相关联的内容项的请求; 并且响应于该请求，基于品牌级别执行内容拍卖，包括提供第一标识符，第二标识符或两者。

公开(公告)号：US20180270388A1

公开(公告)日：2018-09-20

申请号：US15712395

申请日：2017-09-22

Applicant: Google Inc.

Inventor： Abdullah Hassan Gharaibeh ,  Michal Dabrowski ,  Ryan Matthew Haggarty ,  Igor Foox-Rapoport ,  Wan Wang ,  Duncan Geoffrey Hector Wood ,  Dany Kuminov ,  Matthew Young-Lai ,  Bhavin Vyas ,  George Jacob Levitte ,  Jean Semere

IPC: H04N1/32 ,  H04N19/423 ,  G06T1/00

CPC classification number: H04N1/32331 ,  G06F21/16 ,  G06T1/0021 ,  G06T1/0028 ,  G06T2201/0051 ,  G06T2201/0083 ,  H04N1/32203 ,  H04N1/32208 ,  H04N1/32229 ,  H04N1/32251 ,  H04N1/32293 ,  H04N1/32309 ,  H04N19/423 ,  H04N21/42684 ,  H04N21/8358 ,  H04N2201/3233

Abstract: A watermark image may be generated that includes a first set of encoded pixels each of which is assigned a first transparency value and a second set of encoded pixels each of which is assigned a second transparency value, the second transparency level being different from the first transparency level. The encoded pixels may be distributed among a set of blank pixels such that each encoded pixel neighbors one or more blank pixels in the watermark image, and in particular at least two blank pixels in the watermark image. Herein, each blank pixel may be assigned the second transparency value. The watermark image may be overlaid and blended over a background source image to create an encoded source image. A decoder system may recover encoded information from the encoded source image.

公开(公告)号：US20170132667A1

公开(公告)日：2017-05-11

申请号：US13931430

申请日：2013-06-28

Applicant: Google Inc.

Inventor： Matthew Young-Lai

IPC: G06Q30/00

CPC classification number: G06Q30/0277

Abstract: A method performed by one or more processing devices includes receiving a request for a content item for placement with a resource provided by a publisher. The method also includes, in response to receiving the request for a content item, sending a request to the publisher for one or more constraints associated with content items for placement with the resource of the publisher. The method also includes receiving data from the publisher that provides the one or more constraints. The method also includes identifying a particular content item from a content item provider for placement with the resource based at least on applying the provided one or more constraints, and, providing the particular content item for presentation with the resource provided by the publisher.

公开(公告)号：US09332291B1

公开(公告)日：2016-05-03

申请号：US13727894

申请日：2012-12-27

Applicant: Google Inc.

Inventor： Matthew Young-Lai ,  Chris Kirby ,  Pavel Kobyakov

IPC: H04N21/258 ,  H04L29/06

CPC classification number: H04N21/25866 ,  H04L63/0227 ,  H04L63/0236 ,  H04L63/0263 ,  H04L63/101 ,  H04L63/107 ,  H04N21/266 ,  H04N21/812 ,  H04N21/858

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enforcing publisher content item block requests. In one aspect, a method includes receiving a set of declared network locations for a content item and rendering the content item. A request is initiated for a resource that is referenced by the content item, and network locations fetched in response to the request are logged. A composite set of network locations that includes the fetched network locations and declared network locations is generated. The composite set of network locations is used to enforce publisher block requests.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于执行发布者内容项目块请求。 一方面，一种方法包括接收一组内容项目的声明的网络位置并呈现内容项目。 针对由内容项引用的资源启动请求，并记录响应请求而获取的网络位置。 生成包含获取的网络位置和声明的网络位置的复合组网络位置。 组合的网络位置用于强制发布者阻止请求。

公开(公告)号：US20170193564A1

公开(公告)日：2017-07-06

申请号：US15469014

申请日：2017-03-24

Applicant: Google Inc.

Inventor： Matthew Young-Lai ,  Peter L. Milley ,  Seyed Hossein Kaffash Bokharaei ,  Julian Z. P. Suszko ,  Aaron Voelker

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0275 ,  H04L67/18

Abstract: An example process includes: obtaining information about call-outs from at least one bidder of an online content auction, where the information spans a time period and the information identifies which call-outs, within the time period, did not result in a response; identifying, based on the information, one or more features that are common to call-outs that did not result in at least a threshold number of responses from the at least one bidder; generating a model for the at least one bidder that predicts whether the at least one bidder will respond to a call-out associated with the one or more features; using the model to determine a percentage of additional call-outs having the one or more features to send to the at least one bidder; and sending the percentage of additional call-outs to the at least one bidder.