Selecting and serving a content item based on device state data of a device

    公开(公告)号:US09829947B1

    公开(公告)日:2017-11-28

    申请号:US14245302

    申请日:2014-04-04

    Applicant: Google Inc.

    CPC classification number: G06F1/3212 G06F1/3234

    Abstract: Selection and serving of content items may include receiving data indicative of a status of an energy source of a device with a request for a content item. A first received content item may be associated with a first energy consumption level and a second received content item may be associated with a second energy consumption level. The accessed content items are responsive to the request for a content item. The first energy consumption level may be higher than the second energy consumption level. The first content item or the second content item may be selected based, at least in part, on the received data indicative of the status of the energy source of the device, and data to display the selected content item may be provided to the device.

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