公开(公告)号：US20140222586A1

公开(公告)日：2014-08-07

申请号：US13797597

申请日：2013-03-12

Applicant: Google Inc.

Inventor： Jonathan Ezra Feldman ,  Daniel Magassy Percival ,  Lu Liu ,  David Shanahan ,  Alice S. Tull ,  Surojit Chatterjee ,  Neil Inala ,  Jean Steiner ,  Vinod Marur ,  Shibani Sanan ,  William Martin Halpin, JR. ,  Chrix Eric Finne ,  Nicholas Johnson

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

公开(公告)号：US20130332261A1

公开(公告)日：2013-12-12

申请号：US13964775

申请日：2013-08-12

Applicant: Google Inc.

Inventor： Anshul Kothari ,  Surojit Chatterjee ,  Chen Chen ,  Jian Zhou

IPC: G06Q30/02

CPC classification number: G06Q30/0243 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/08 ,  H04M15/00 ,  H04M15/805 ,  H04M2215/0192

Abstract: This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a probability that a call to a phone number resulted from a first interaction of a set of interactions. In general, another aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a rank score for an online content item, including for each call of a plurality of phone calls to the phone number, attributing the call to an online content interaction of a set of online content interactions; determining, using the rank score, whether to provide the online content item to a client device; and providing the online content item to the client device upon determining to do so using the rank score.

Abstract translation: 本规范涉及跟踪与在线内容相关的电话呼叫。 通常，本说明书中描述的主题的一个方面可以体现在包括确定由一组交互的第一交互产生的电话号码的呼叫的概率的动作的方法中。 通常，本说明书中描述的主题的另一方面可以体现在包括确定在线内容项的排名得分的动作的方法中，包括针对电话号码的多个电话呼叫的每个呼叫，归因于 呼吁一组在线内容交互的在线内容交互; 使用所述等级得分确定是否将所述在线内容项提供给客户端设备; 以及在使用所述等级得分确定所述在线内容项目时，将所述在线内容项目提供给所述客户端设备。

公开(公告)号：US20170235791A1

公开(公告)日：2017-08-17

申请号：US15584959

申请日：2017-05-02

Applicant: Google Inc.

Inventor： Manu Lakkur ,  Conrad Wai ,  Manzurur Rahman Khan ,  Shibani Sanan ,  Surojit Chatterjee ,  Paul Feng ,  Zachary Russell Bailey

IPC: G06F17/30 ,  G06F9/44 ,  G06F3/0481

Abstract: Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.

公开(公告)号：US20160071154A1

公开(公告)日：2016-03-10

申请号：US13847800

申请日：2013-03-20

Applicant: Google Inc.

Inventor： Ping Wu ,  Surojit Chatterjee ,  Paul Feng

IPC: G06Q30/02

CPC classification number: G06Q30/0261 ,  G06Q30/00

Abstract: A three-dimensional taxonomy server is operative to identify the location of a client device based on three-dimensional positional information received from the client device. The three-dimensional positional information may include global positioning system coordinates, an Internet Protocol address, cellular network information, or any other type of three-dimensional positional information. The three-dimensional taxonomy server may operate in conjunction with another server, such as an advertising server or business search server, to deliver contextual content based on the location of the client device. The contextual content may include a targeted advertisement, a targeted search result, or other type of contextual content.

Abstract translation: 三维分类服务器基于从客户端设备接收的三维位置信息来操作以识别客户端设备的位置。 三维位置信息可以包括全球定位系统坐标，互联网协议地址，蜂窝网络信息或任何其它类型的三维位置信息。 三维分类服务器可以与诸如广告服务器或商业搜索服务器的另一服务器结合操作，以基于客户端设备的位置传送上下文内容。 上下文内容可以包括目标广告，目标搜索结果或其他类型的上下文内容。

公开(公告)号：US09208512B1

公开(公告)日：2015-12-08

申请号：US13790121

申请日：2013-03-08

Applicant: Google Inc.

Inventor： Surojit Chatterjee ,  Terry Van Belle ,  Anshul Kothari ,  Jian Zhou ,  Paul Feng ,  Ravi Jain ,  Nandita Narasimha Prabhu ,  Yun Huang

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q90/00 ,  G06Q30/0261

Abstract: Apparatus and method for transferring promotional messages to a mobile communication device. A promotional message is generated for display on a mobile communication device. The promotional message is associated with an entity having a physical location. The promotional message has a plurality of different types of content each associated with a different distance between the mobile communication device and a physical location of the entity. The generated promotional message is thereafter stored in a memory. A controller selects and transfers the promotional message to the mobile communication device responsive to a detected distance between the mobile communication device and the physical location. The transferred promotional message displays, on the device, a selected one of the different types of content corresponding to the detected distance.

Abstract translation: 用于将促销消息传送到移动通信设备的装置和方法。 生成用于在移动通信设备上显示的促销消息。 促销消息与具有物理位置的实体相关联。 促销消息具有多个不同类型的内容，每个内容与移动通信设备与实体的物理位置之间的不同距离相关联。 所生成的促销消息此后被存储在存储器中。 响应于所检测到的移动通信设备与物理位置之间的距离，控制器选择并将促销消息传送到移动通信设备。 传输的促销消息在设备上显示与检测到的距离相对应的不同类型的内容中选择的一个。

公开(公告)号：US20140222587A1

公开(公告)日：2014-08-07

申请号：US14049889

申请日：2013-10-09

Applicant: Google Inc.

Inventor： Jonathan Ezra Feldman ,  Daniel Magassy Percival ,  Lu Liu ,  David Shanahan ,  Alice S. Tull ,  Surojit Chatterjee ,  Neil Inala ,  Jean Steiner ,  Vinod Marur ,  Shibani Sanan ,  William Martin Halpin, JR. ,  Chrix Eric Finne ,  Nicholas Johnson

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

Abstract translation: 基于设备类型来建议出价调整值的系统和方法包括接收第三方内容提供商的活动的参数以在第一类型的设备上呈现第三方内容。 根据广告系列的参数，可以识别对第一类设备和另一类设备使用类似的广告系列参数的对等提供商的出价。 例如，可以识别使用与移动和桌面设备的广告系列类似的参数的提供商的出价。 来自同行提供者的识别出价可用于计算出价调整值。 出价调整值可以提供给第三方内容提供商，作为对其第一类型设备的出价的建议改变，以建立第二类型设备的出价。

公开(公告)号：US20180240211A1

公开(公告)日：2018-08-23

申请号：US15596943

申请日：2017-05-16

Applicant: Google Inc.

Inventor： Surojit Chatterjee ,  Terry Van Belle ,  Anshul Kothari ,  Jian Zhou ,  Paul Feng ,  Ravi Jain ,  Nandita Narasimha Prabhu ,  Yun Huang ,  Gaurav Bhaya ,  Robert Stets

IPC: G06Q90/00 ,  G06Q30/02

CPC classification number: G06Q90/00 ,  G06Q30/0261

Abstract: Various methods, systems, and computer program products are disclosed for communicating location-based digital components to a mobile and other devices. A natural language processor component can parse an input audio signal to identify a request and a keyword. A content selector can select digital components based on keyword and request. An audio signal generator component can generate an output signal that includes a selected digital components. An interface can transmit the output signal to cause a client computing device to drive a speaker to generate an acoustic wave corresponding to the output signal prior to occurrence of at least one of the first action and the second action.

公开(公告)号：US09953345B1

公开(公告)日：2018-04-24

申请号：US14012500

申请日：2013-08-28

Applicant: GOOGLE INC.

Inventor： Satyam Shaw ,  Ravi Jain ,  Surojit Chatterjee

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0267 ,  G06Q30/00 ,  G06Q30/0241 ,  G06Q30/0276 ,  G06Q30/0277

Abstract: Systems and methods for pre-loading and displaying intervening content, such as advertisements, on a mobile device during latency periods, such as when an advertiser landing page is requested by that device, are provided herein. Intervening content may be pre-loaded on to the device and associated with one or more particular advertisements such that selecting/interacting with the associated advertisement triggers intervening content display during known or detected periods of latency. In some cases, a latency threshold or thresholds may determine one or more types of content to present, and/or a content presentation sequence.

公开(公告)号：US20150234930A1

公开(公告)日：2015-08-20

申请号：US14324985

申请日：2014-07-07

Applicant: Google Inc.

Inventor： Manu Lakkur ,  Conrad Wai ,  Manzurur Rahman Khan ,  Shibani Sanan ,  Surojit Chatterjee ,  Paul Feng ,  Zachary Russsell Bailey

IPC: G06F17/30

Abstract: Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.

Abstract translation: 在广告素材的目标网页上提供功能扩展的系统和方法。 该方法包括由数据处理系统识别用于在计算设备上服务的广告素材。 广告素材可以与目标网页的网络地址相关联。 该方法还包括由数据处理系统生成要与着陆页的内容呈现的可执行对象（例如功能扩展），并且由数据处理系统提供要呈现的可操作对象， 着陆页响应于在计算设备上投放时对广告素材采取的操作。 功能扩展的示例包括点击通话扩展和说明扩展。

公开(公告)号：US20140249923A1

公开(公告)日：2014-09-04

申请号：US14195660

申请日：2014-03-03

Applicant: Google Inc.

Inventor： Jian Zhou ,  Anshul Kothari ,  Subhadip Sarkar ,  Theodore B. Van Belle ,  Surojit Chatterjee

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F16/3349 ,  G06F16/9537 ,  G06Q30/02 ,  G06Q30/0261

Abstract: This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.

Abstract translation: 本说明书描述了与内容呈现有关的技术。 通常，本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求，使用该类别来提升候选内容项目以递送到该位置中的用户。