公开(公告)号：US20150262250A1

公开(公告)日：2015-09-17

申请号：US14728549

申请日：2015-06-02

Applicant: Google Inc.

Inventor： Sridhar Ramaswamy ,  Angela Chunwah Lai ,  Mark A. Foltz ,  Ariel H. Bardin ,  Julie A. Black ,  Joerg Heilig ,  Thomas R. Stanis

IPC: G06Q30/02

CPC classification number: G06Q30/0271 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0251 ,  G06Q30/0254 ,  G06Q30/0277

Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.