公开(公告)号：US20170193562A1

公开(公告)日：2017-07-06

申请号：US15464992

申请日：2017-03-21

Applicant: Google Inc.

Inventor： Joerg Heilig ,  Scott Spencer ,  Rahul Bafna ,  Wayne W. Lin

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/08

Abstract: Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

公开(公告)号：US20150262250A1

公开(公告)日：2015-09-17

申请号：US14728549

申请日：2015-06-02

Applicant: Google Inc.

Inventor： Sridhar Ramaswamy ,  Angela Chunwah Lai ,  Mark A. Foltz ,  Ariel H. Bardin ,  Julie A. Black ,  Joerg Heilig ,  Thomas R. Stanis

IPC: G06Q30/02

CPC classification number: G06Q30/0271 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0251 ,  G06Q30/0254 ,  G06Q30/0277

Abstract: Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.