公开(公告)号：US20140122697A1

公开(公告)日：2014-05-01

申请号：US13666391

申请日：2012-11-01

Applicant: Google Inc.

Inventor： Yifang Liu ,  Roberto J. Bayardo, JR. ,  Guangyu Zhu

IPC: G06F15/173

CPC classification number: G06F16/9535

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for selecting content. The method comprises identifying historical data including a log of entries, each entry including a user identifier associated with a given user that accessed a service, a service identifier associated with the service, and a device identifier associated with a device used by the user for accessing the service. The method further comprises evaluating log entries including identifying pairs of log entries that include a same user identifier and a same service identifier but different device identifiers. The method further comprises linking plural devices to a user associated with the same user identifier based on the evaluating when a given device is determined to be likely to be personal to the user, and using historical information associated with the linked devices to select content for delivery to the user.

Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于选择内容的方法。 该方法包括识别包括条目日志的历史数据，每个条目包括与访问服务的给定用户相关联的用户标识符，与该服务相关联的服务标识符以及与用户访问的设备相关联的设备标识符 服务。 该方法还包括评估日志条目，包括识别包括相同用户标识符和相同服务标识符但不同设备标识符的日志条目对。 该方法还包括：基于当给定设备被确定为对用户可能是个人的评估时，将多个设备链接到与相同用户标识符相关联的用户，以及使用与所链接的设备相关联的历史信息来选择要传送的内容 给用户