公开(公告)号：US20140108179A1

公开(公告)日：2014-04-17

申请号：US13654201

申请日：2012-10-17

Applicant: Google Inc.

Inventor： Guangyu Zhu ,  Ping Wu

IPC: G06Q30/06 ,  G06Q30/08

CPC classification number: G06Q30/08 ,  G06Q30/0601

Abstract: Shoppers at physical retailers are incentivized to purchase products from a physical retailer. The user provides a product identifier using a user device. The product identifier is used to identify the product being viewed by the user. Online retailers are queried to obtain online bids to sell the product. An incentive is identified for the user based on the product and the physical retailer. The incentive and an online retailer bid are provided to the user for the user to determine whether to purchase the product at the online retailer bid price or using the incentive. The incentive may be based on location information indicating user device movement. The incentive may require the user to perform an action, such as posting to a social network. A different incentive may be provided to the user if the user is leaving the physical retailer to promote purchase at the physical retailer.

Abstract translation: 实体零售商的购物者被激励从实体零售商处购买产品。 用户使用用户设备提供产品标识符。 产品标识符用于标识用户正在查看的产品。 在线零售商被查询以获得在线出价以销售产品。 基于产品和实体零售商确定用户的激励。 向用户提供激励和在线零售商出价，以供用户确定是否以在线零售商的投标价购买产品或使用激励。 激励可以基于指示用户设备移动的位置信息。 激励可能要求用户执行动作，例如发布到社交网络。 如果用户离开物理零售商促进在实体零售商处的购买，则可以向用户提供不同的激励。

公开(公告)号：US20140122697A1

公开(公告)日：2014-05-01

申请号：US13666391

申请日：2012-11-01

Applicant: Google Inc.

Inventor： Yifang Liu ,  Roberto J. Bayardo, JR. ,  Guangyu Zhu

IPC: G06F15/173

CPC classification number: G06F16/9535

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for selecting content. The method comprises identifying historical data including a log of entries, each entry including a user identifier associated with a given user that accessed a service, a service identifier associated with the service, and a device identifier associated with a device used by the user for accessing the service. The method further comprises evaluating log entries including identifying pairs of log entries that include a same user identifier and a same service identifier but different device identifiers. The method further comprises linking plural devices to a user associated with the same user identifier based on the evaluating when a given device is determined to be likely to be personal to the user, and using historical information associated with the linked devices to select content for delivery to the user.

Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于选择内容的方法。 该方法包括识别包括条目日志的历史数据，每个条目包括与访问服务的给定用户相关联的用户标识符，与该服务相关联的服务标识符以及与用户访问的设备相关联的设备标识符 服务。 该方法还包括评估日志条目，包括识别包括相同用户标识符和相同服务标识符但不同设备标识符的日志条目对。 该方法还包括：基于当给定设备被确定为对用户可能是个人的评估时，将多个设备链接到与相同用户标识符相关联的用户，以及使用与所链接的设备相关联的历史信息来选择要传送的内容 给用户