公开(公告)号：US20160306801A1

公开(公告)日：2016-10-20

申请号：US15099209

申请日：2016-04-14

Applicant: Google Inc.

Inventor： Sofia Andrianakou ,  Yuanying Xie

IPC: G06F17/30

CPC classification number: G06F17/3053 ,  G06F17/30477 ,  G06F17/30554 ,  G06F17/30598 ,  G06F17/30867

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for affinity based ranking of native applications. In one aspect, a method includes accessing application affinity data for a user device from which a query was received, receiving a set of search results that each identify a respective resource determined to be responsive to the query, wherein one or more of the search results are a native application search results that each include a deep link to a respective one of the native applications installed on the user device from when the query was received, for each of the native application search results, determining the affinity score of the native application, adjusting the search results based on the affinity scores to generate an adjusted set of search results, and providing, to the user device, the adjusted search results.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于本机应用程序的基于亲和力的排名。 在一个方面，一种方法包括访问从其接收到查询的用户设备的应用程序亲和度数据，接收一组搜索结果，每组搜索结果标识被确定为响应于查询的相应资源，其中一个或多个搜索结果 是本机应用程序搜索结果，每个本地应用程序搜索结果包括从接收到查询的时候安装在用户设备上的相应一个本机应用程序的深层链接，针对每个本机应用程序搜索结果，确定本机应用程序的亲和度得分， 基于所述亲和度分数调整所述搜索结果以生成经调整的搜索结果集合，以及向所述用户设备提供调整后的搜索结果。

公开(公告)号：US20160328752A1

公开(公告)日：2016-11-10

申请号：US14356260

申请日：2014-01-24

Applicant: Google Inc.

Inventor： Sofia Andrianakou ,  Yuanying Xie

IPC: G06Q30/02 ,  G06Q50/00 ,  G06F17/30

CPC classification number: G06Q30/0276 ,  G06F16/325 ,  G06F16/38 ,  G06Q30/0241 ,  G06Q30/0256 ,  G06Q50/01

Abstract: Methods, systems and apparatus include computer programs encoded on a computer-readable storage medium for creating a campaign. A method includes: identifying a repository of content, the repository including a plurality of content items, each indexed by a hashtag that is associated with a respective content item; receiving a search query from an entity associated with a brand, the query including one or more of a hashtag, category, or brand; retrieving content from the repository based on the search query; presenting the content to the entity and receiving a selection of one or more content items from the presented content for inclusion in a campaign; arid creating a campaign including generating one or more creatives based on the selection for distribution based on selection criteria associated with the campaign.

Abstract translation: 方法，系统和装置包括在用于创建活动的计算机可读存储介质上编码的计算机程序。 一种方法包括：识别内容的存储库，所述存储库包括多个内容项目，每个内容项目由与相应内容项目相关联的主题标签索引; 从与品牌相关联的实体接收搜索查询，所述查询包括主题标签，类别或品牌中的一个或多个; 基于搜索查询从存储库检索内容; 将内容呈现给实体并从所呈现的内容中接收一个或多个内容项目的选择以便包含在活动中; 以及创建广告系列，包括基于与广告系列相关联的选择标准基于分发选择生成一个或多个广告素材。

公开(公告)号：US20150113400A1

公开(公告)日：2015-04-23

申请号：US14061507

申请日：2013-10-23

Applicant: Google Inc.

Inventor： Sofia Andrianakou ,  Yuanying Xie

IPC: H04L29/08

CPC classification number: H04L67/10 ,  H04N21/262 ,  H04N21/26266 ,  H04N21/47217 ,  H04N21/8193

Abstract: A system and method for serving content via an embedded content player distributed via a content sharing service with a looping function is provided. The system includes a content analyzer to receive an indication of the content being accessed via the content sharing service; a looping function graphical user interface (GUI) determiner to determine if the content is associated with a looping function, a looping function GUI retriever to retrieve a GUI element based on the determination; and a looping function GUI transmitter to transmit the GUI element to the content sharing service, the GUI element being incorporated via the embedded content player.

Abstract translation: 提供了一种通过经由具有循环功能的内容共享服务分发的嵌入式内容播放器来服务内容的系统和方法。 该系统包括：内容分析器，用于接收通过内容共享服务访问的内容的指示; 循环功能图形用户界面（GUI）确定器，用于确定所述内容是否与循环功能相关联;循环功能GUI检索器，用于基于所述确定来检索GUI元素; 以及循环功能GUI发送器，用于将GUI元件发送到内容共享服务，GUI元素通过嵌入式内容播放器并入。

公开(公告)号：US20180285932A1

公开(公告)日：2018-10-04

申请号：US14231114

申请日：2014-03-31

Applicant: Google Inc.

Inventor： Sofia Andrianakou ,  Yuanying Xie

IPC: G06Q30/02

Abstract: In a method and system for matching advertisement duration to content duration, a user request for a content item is received, a content duration of the content item is identified, and at least one advertisement that has a duration commensurate with the duration of the content item is obtained. The advertisement is provided along with the content item for presentation to the user.

公开(公告)号：US09720748B1

公开(公告)日：2017-08-01

申请号：US14632802

申请日：2015-02-26

Applicant: Google Inc.

Inventor： Sofia Andrianakou ,  Yuanying Xie

IPC: G06F3/00 ,  G06F9/44 ,  G06F9/46 ,  G06F13/00 ,  G06F9/54

CPC classification number: G06F9/546 ,  G06F9/44505 ,  G06F9/451

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for supporting intents for native application developers.

公开(公告)号：US20160253715A1

公开(公告)日：2016-09-01

申请号：US14342113

申请日：2013-11-04

Applicant: Google Inc.

Inventor： Yuanying Xie ,  Sofia Andrianakou

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0276 ,  G06Q30/0251 ,  G06Q50/01

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for using hashtags. A method includes: receiving input from a content sponsor for use in creating a campaign, the campaign having one or more associated selection criteria and a creative, wherein the selection criteria are used in evaluating when to serve the creative in response to received requests for content, and wherein the input is of the form of a keyword, a concept or a characteristic of a group of entities; identifying one or more hashtags using the input; presenting the one or more hashtags to the content sponsor; receiving input of a selected one of the one or more hashtags from the content sponsor; and using the selected one of the one or more hashtags as one of the one or more selection criteria for the campaign.

Abstract translation: 方法，系统和装置包括在用于使用主题标签的计算机可读存储介质上编码的计算机程序。 一种方法包括：从内容赞助商接收用于创建活动的输入，所述活动具有一个或多个相关联的选择标准和创意，其中所述选择标准用于响应于所接收的内容请求来评估何时投放该广告素材 ，并且其中所述输入具有一组实体的关键字，概念或特征的形式; 使用输入识别一个或多个主题标签; 向内容赞助者呈现一个或多个主题标签; 从所述内容赞助者接收所述一个或多个主题标签中所选择的一个的标签的输入; 以及使用所述一个或多个主题标签中所选择的一个作为所述活动的一个或多个选择标准之一。

公开(公告)号：US20150348097A1

公开(公告)日：2015-12-03

申请号：US14356227

申请日：2014-01-24

Applicant: Google Inc.

Inventor： Sofia Andrianakou ,  Yuanying Xie

IPC: G06Q30/02 ,  G06Q50/00 ,  G06F17/30

CPC classification number: G06Q30/0251 ,  G06F16/22 ,  G06F16/955 ,  G06Q50/01

Abstract: Methods, systems and apparatus include computer programs encoded on a computer-readable storage medium for generating a creative. A method includes receiving input from a content sponsor including one, or more of a keyword, a topic, a vertical, or a subject identifying one or more hashtags associated with the input; generating a creative for an advertising campaign based at least in part, on the identified one or more hashtags, wherein generating includes using at least one hashtag as content in the creative; providing the creative to the content sponsor for approval; and receiving an indication of approval and using the creative in a campaign associated with the content sponsor.

Abstract translation: 方法，系统和装置包括编码在计算机可读存储介质上用于生成创意的计算机程序。 一种方法包括接收来自内容赞助者的输入，所述内容赞助者包括标识与所述输入相关联的一个或多个主题标签的关键字，主题，垂直或主题中的一个或多个的输入; 至少部分地针对所识别的一个或多个主题标签生成针对广告活动的广告素材，其中生成包括使用至少一个主题标签作为所述广告素材中的内容; 向内容发起人提供创意以供批准; 并在与内容赞助商相关联的活动中接收批准指示和使用该广告素材。