公开(公告)号：US20150169577A1

公开(公告)日：2015-06-18

申请号：US13828775

申请日：2013-03-14

Applicant: Google Inc.

Inventor： Xinxing GU ,  Xin Jiang ,  Abraham Murray ,  Piotr Zielinski

IPC: G06F17/30

CPC classification number: G06F17/3053 ,  G06F17/30991 ,  G06Q30/0282

Abstract: A system is configured to receive a search query for books; identify a set of books that are relevant to the search query, where the set of books may be associated with relevance scores that represent a relevance of the set of books to the search query and that are based on book quality information that is independent of the search query; determine that a reference to a first book should be prominently presented in a search results document, that includes references to the set of books based on a relationship between a highest relevance score, associated with the first book, and a second highest relevance score associated with a second book; generate the search results document, which may be formatted to prominently present the reference to the first book in relation to the references to one or more of the set of books; and transmit the search results document.

Abstract translation: 系统被配置为接收书籍的搜索查询; 识别与搜索查询相关的一组书籍，其中书本集合可以与表示该组书籍与搜索查询的相关性的相关性分数相关联，并且基于独立于该搜索查询的图书质量信息 搜索查询; 确定对第一本书的引用应该在搜索结果文档中显着地呈现，其包括基于与第一本书相关联的最高相关性得分与与第一本书相关联的第二高相关性得分之间的关​​系的对该组书的引用 第二本书 生成搜索结果文档，其可以被格式化以显着地呈现关于对一组或多本书的引用的对第一本书的引用; 并发送搜索结果文档。

公开(公告)号：US20160364765A1

公开(公告)日：2016-12-15

申请号：US14737300

申请日：2015-06-11

Applicant: Google Inc.

Inventor： Xin Jiang ,  Tuna Toksoz

IPC: G06Q30/02

CPC classification number: G06Q30/0271 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for delivering content. A method includes: identifying an application that is installed on a user device; accepting a bid from a sponsor associated with the application for presenting customized content on the user device after installation of the application on the user device; identifying an opportunity to present content on the user device including receiving a request for content that identifies the user device; conducting an auction including evaluating the accepted bid along with other bids; determining that the accepted bid is the winning bid in the auction and providing, in response to the determining, a shell for the customized content; enabling the shell to be populated with data stored on the user device to produce the customized content; and providing the customized content for presentation on the user device in response to the identified opportunity.

Abstract translation: 方法，系统和装置包括编码在用于传送内容的计算机可读存储介质上的计算机程序。 一种方法包括：识别安装在用户设备上的应用; 在所述用户设备上安装所述应用之后，接受与所述用户设备上呈现定制内容的应用相关联的赞助商的出价; 识别在所述用户设备上呈现内容的机会，包括接收对标识所述用户设备的内容的请求; 进行拍卖，包括评估接受的投标以及其他投标; 确定接受的投标是拍卖中的中标，并响应于确定提供用于定制内容的外壳; 使壳体能够用存储在用户设备上的数据来填充定制的内容; 以及提供用于响应于所识别的机会在用户设备上呈现的定制内容。