Ad extensions on content network
    1.
    发明授权

    公开(公告)号:US10528988B2

    公开(公告)日:2020-01-07

    申请号:US14921801

    申请日:2015-10-23

    Applicant: Google Inc.

    Abstract: A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

    System and Method for Predicting and Summarizing Medical Events from Electronic Health Records

    公开(公告)号:US20190034590A1

    公开(公告)日:2019-01-31

    申请号:US15690714

    申请日:2017-08-30

    Applicant: Google Inc.

    Abstract: A system for predicting and summarizing medical events from electronic health records includes a computer memory storing aggregated electronic health records from a multitude of patients of diverse age, health conditions, and demographics including medications, laboratory values, diagnoses, vital signs, and medical notes. The aggregated electronic health records are converted into a single standardized data structure format and ordered arrangement per patient, e.g., into a chronological order. A computer (or computer system) executes one or more deep learning models trained on the aggregated health records to predict one or more future clinical events and summarize pertinent past medical events related to the predicted events on an input electronic health record of a patient having the standardized data structure format and ordered into a chronological order. An electronic device configured with a healthcare provider-facing interface displays the predicted one or more future clinical events and the pertinent past medical events of the patient.

    Ad extensions on content network
    5.
    发明授权
    Ad extensions on content network 有权
    内容网络上的广告附加信息

    公开(公告)号:US09177334B2

    公开(公告)日:2015-11-03

    申请号:US13669036

    申请日:2012-11-05

    Applicant: Google Inc.

    Abstract: A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

    Abstract translation: 提供广告扩展的方法包括选择要显示的广告。 该方法还包括选择与该广告相关的附加信息。 该方法还包括将表示广告的数据传送到浏览器。 浏览器与可扩展API交互,以呈现具有广告位的内联框架。 浏览器在框架中呈现和显示广告。 该方法还包括将表示与广告相关的附加信息的显示数据发送到浏览器。 浏览器接收到一个输入以激活广告扩展。 响应于输入,浏览器与可扩展API系统交互以展开和渲染框架。 浏览器在框架中呈现包含广告的广告位。 浏览器还在框架中呈现附加信息。 浏览器显示扩展的内联框架,使得所显示的框架覆盖内容的一部分。

    SYSTEMS AND METHODS FOR SELECTING THIRD PARTY CONTENT BASED ON FEEDBACK
    8.
    发明申请
    SYSTEMS AND METHODS FOR SELECTING THIRD PARTY CONTENT BASED ON FEEDBACK 审中-公开
    基于反馈选择第三方内容的系统和方法

    公开(公告)号:US20170061528A1

    公开(公告)日:2017-03-02

    申请号:US14836537

    申请日:2015-08-26

    Applicant: Google Inc.

    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.

    Abstract translation: 本公开内容基于反馈来选择第三方内容。 选择器识别包括响应于请求的第一和第二内容项(或更多)的多个内容项。 机器学习引擎确定第一内容项目的第一特征,第二内容项目的第二特征以及网页的第三特征或与请求相关联的设备。 机器学习引擎响应于第一特征和第三特征,基于通过从电子反馈接口形成​​的元数据信道从设备接收的历史信号生成的机器学习模型来确定第一内容项的第一分数。 机器学习引擎响应于第二特征和第三特征确定第二内容项目的第二分数。 投标模块基于第一和第二分数来确定第一内容项目的价格。

    AD EXTENSIONS ON CONTENT NETWORK
    9.
    发明申请

    公开(公告)号:US20160042412A1

    公开(公告)日:2016-02-11

    申请号:US14921801

    申请日:2015-10-23

    Applicant: Google Inc.

    Abstract: A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

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