公开(公告)号：US20170148068A1

公开(公告)日：2017-05-25

申请号：US15309614

申请日：2014-05-09

Applicant: Google Inc.

Inventor： Rio Akasaka ,  Etienne Deguine ,  Zhen Yu

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0277 ,  G06Q30/0241 ,  H04L67/32

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content are disclosed. In one aspect a distribution phrase that is used to distribute a content item for a content sponsor is accessed. Entities that correspond to the distribution phrase are identified and data specifying the entities are provided to the content sponsor. Data specifying at least one of the entities to be used as an entity distribution parameter for the content item are received from the content sponsor. A content item request that includes a resource identifier is received. A determination is made based, at least in part, on the resource identifier, that the resource references the at least one of the entities. The content item is distributed in response to the determination that the resource references the at least one of the entities.

公开(公告)号：US20160042412A1

公开(公告)日：2016-02-11

申请号：US14921801

申请日：2015-10-23

Applicant: Google Inc.

Inventor： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

IPC: G06Q30/02 ,  G06F3/0484 ,  G06F17/21 ,  G06T3/40 ,  G06F3/0482

CPC classification number: G06Q30/0277 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/211 ,  G06T3/40

Abstract: A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

公开(公告)号：US09177334B2

公开(公告)日：2015-11-03

申请号：US13669036

申请日：2012-11-05

Applicant: Google Inc.

Inventor： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0277 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/211 ,  G06T3/40

Abstract: A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

Abstract translation: 提供广告扩展的方法包括选择要显示的广告。 该方法还包括选择与该广告相关的附加信息。 该方法还包括将表示广告的数据传送到浏览器。 浏览器与可扩展API交互，以呈现具有广告位的内联框架。 浏览器在框架中呈现和显示广告。 该方法还包括将表示与广告相关的附加信息的显示数据发送到浏览器。 浏览器接收到一个输入以激活广告扩展。 响应于输入，浏览器与可扩展API系统交互以展开和渲染框架。 浏览器在框架中呈现包含广告的广告位。 浏览器还在框架中呈现附加信息。 浏览器显示扩展的内联框架，使得所显示的框架覆盖内容的一部分。

公开(公告)号：US10528988B2

公开(公告)日：2020-01-07

申请号：US14921801

申请日：2015-10-23

Applicant: Google Inc.

Inventor： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F3/0482 ,  G06F3/0484 ,  G06F17/21 ,  G06T3/40

Abstract: A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.