公开(公告)号：US09658745B1

公开(公告)日：2017-05-23

申请号：US15286970

申请日：2016-10-06

Applicant: Google Inc.

Inventor： Yifang Liu ,  Zhenyu Liu ,  Roberto Javier Bayardo ,  Mayur Dhondu Datar ,  Allen Pin-Hsiu Huang

IPC: G06F3/0484 ,  G06F3/0482 ,  G06F17/21

CPC classification number: G06F3/0482 ,  G06F17/212 ,  G06Q10/101 ,  H04L67/325

Abstract: A method for enabling a user of a computing device to designate a content item for subsequent review is provided. The computing device is coupled to a memory device and a display. The method is implemented using the computing device. The method includes displaying, by the computing device, a first publication. The method further includes the steps of displaying, by the computing device, a content item at a first time, wherein the content item is displayed in conjunction with the first publication. The method further includes receiving, by the computing device, a first input from the user to designate the content item for subsequent review, generating an indicator that the content item has been designated for subsequent review, causing the memory device to store the indicator, determining a second time to display the content item, and displaying the content item at the second time.

公开(公告)号：US20150339704A1

公开(公告)日：2015-11-26

申请号：US13689438

申请日：2012-11-29

Applicant: Google Inc.

Inventor： Zhenyu Liu ,  Ping Wu

IPC: G06Q30/02

CPC classification number: G06Q30/0247 ,  G06Q30/02

Abstract: Methods and systems for valuing an item of online content served to an online publisher, such as an advertisement, are provided. The methods and systems described herein enable an advertiser to determine the relative value of an advertisement presented to one consumer as compared to the value of the same advertisement presented to another consumer. The expected total lifetime revenue generated as a result of presentation of a specific advertisement to a specific consumer is determined, to enable an advertiser to determine how aggressively to bid for placement of the advertisement with a publisher.

Abstract translation: 提供了用于对在线发行商（如广告）投放的在线内容项进行估价的方法和系统。 本文描述的方法和系统使得广告商能够确定与向另一消费者呈现的相同广告的价值相比，呈现给一个消费者的广告的相对价值。 确定由于向特定消费者呈现特定广告而产生的预期总终身收入，以使得广告商能够确定如何积极地向出版者投放广告。

公开(公告)号：US09384290B1

公开(公告)日：2016-07-05

申请号：US13667619

申请日：2012-11-02

Applicant: Google Inc.

Inventor： Yifang Liu ,  Zhenyu Liu

IPC: G06F17/30

CPC classification number: G06F17/3087

Abstract: Systems, methods, routines and/or techniques for a local mobile memo for non-interrupting link noting are described. One or more embodiments may include a method that may include displaying to a user a page containing a link, receiving a first user input that indicates the link should be saved for potential later processing and saving the link to a local repository so that the link can be processed later. The saving may occur while the page continues to be displayed. The saving may occur without processing the link to perform the associated action. The method may include displaying a list (e.g., including the link) of one or more links saved in the repository, for example, in response to an event that indicates that the user may be interested in viewing links in the link repository.

Abstract translation: 描述用于非中断链路注意的本地移动备忘录的系统，方法，例程和/或技术。 一个或多个实施例可以包括一种方法，其可以包括向用户显示包含链接的页面，接收指示链接应该被保存以供潜在的后续处理的第一用户输入，并将链接保存到本地仓库，使得链接可以 稍后处理。 当页面继续显示时，可能会发生保存。 可以在不处理链接来执行相关联的动作的情况下发生保存。 该方法可以包括例如响应于指示用户可能感兴趣查看链接库中的链接的事件来显示存储在存储库中的一个或多个链接的列表（例如，包括链接）。

公开(公告)号：US20140188611A1

公开(公告)日：2014-07-03

申请号：US13728847

申请日：2012-12-27

Applicant: Google Inc.

Inventor： Ping Wu ,  Zhenyu Liu

IPC: G06Q30/02

CPC classification number: G06Q30/0257

Abstract: Apparatus and method for managing a combination of multiple advertisements in an ad slot on a network accessible device. In accordance with some embodiments, a request is received in a memory for a mobile advertisement (ad) for display in an ad slot on a graphical user interface (GUI) of a network accessible device. A total plural number of ads are selected from a database of available ads in a memory responsive to a size of the ad slot on the GUI. A combined ad is rendered that combines the total plural number of selected ads. The combined ad is transferred for display in the ad slot.

Abstract translation: 用于管理网络可访问设备上的广告位中的多个广告的组合的装置和方法。 根据一些实施例，在用于移动广告（ad）的存储器中接收用于在网络可访问设备的图形用户界面（GUI）上的广告位中显示的请求。 根据GUI上广告位的大小，从存储器中的可用广告的数据库中选择总数量的广告。 组合的广告被渲染，整合了多个选定的广告。 组合的广告被转移以在广告位中显示。

公开(公告)号：US09508087B1

公开(公告)日：2016-11-29

申请号：US13796806

申请日：2013-03-12

Applicant: Google Inc.

Inventor： Zhenyu Liu ,  Ping Wu

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F3/0482

CPC classification number: G06Q30/0251 ,  G06F3/0482

Abstract: Apparatus and method for identifying similar publisher display items for potential placement of content items therein. In accordance with some embodiments, a population of publisher display items is provided each adapted to be respectively displayed on a graphical user interface (GUI) of a network accessible device. The display items are sorted into sets of similar display items responsive to user interactions with said display items so that, for each display item in the population, a number of similar display items is associated therewith. A content item is received for potential display in conjunction with the display of a first selected display item in the population of display items. The content item is thereafter displayed in one of the other display items of the set of similar display items associated with the first selected display item.

Abstract translation: 用于识别用于在其中可能放置内容项目的类似发行商显示项目的装置和方法。 根据一些实施例，提供了大量的发布者显示项目，每个都适于分别显示在网络可访问设备的图形用户界面（GUI）上。 响应于用户与所述显示项目的交互，显示项目被分类成类似的显示项目的集合，使得对于群体中的每个显示项目，多个相似的显示项目与其相关联。 与显示项目的群体中的第一选择的显示项目的显示一起，接收用于潜在显示的内容项目。 然后，内容项目显示在与第一选择的显示项目相关联的一组类似的显示项目的其他显示项目之一中。

公开(公告)号：US09473560B1

公开(公告)日：2016-10-18

申请号：US13797146

申请日：2013-03-12

Applicant: Google Inc.

Inventor： Yifang Liu ,  Zhenyu Liu ,  Roberto Javier Bayardo ,  Mayur Dhondu Datar ,  Allen Pin-Hsiu Huang

IPC: G06F3/0484 ,  H04L29/08

CPC classification number: G06F3/0482 ,  G06F17/212 ,  G06Q10/101 ,  H04L67/325

Abstract: A method for enabling a user of a computing device to designate a content item for subsequent review is provided. The computing device is coupled to a memory device and a display. The method is implemented using the computing device. The method includes displaying, by the computing device, a first publication. The method further includes the steps of displaying, by the computing device, a content item at a first time, wherein the content item is displayed in conjunction with the first publication. The method further includes receiving, by the computing device, a first input from the user to designate the content item for subsequent review, generating an indicator that the content item has been designated for subsequent review, causing the memory device to store the indicator, determining a second time to display the content item, and displaying the content item at the second time.

Abstract translation: 提供了一种使计算设备的用户能够指定用于后续审查的内容项目的方法。 计算设备耦合到存储设备和显示器。 该方法使用计算设备实现。 该方法包括由计算设备显示第一个出版物。 该方法还包括以下步骤：由计算设备在第一时间显示内容项目，其中内容项目与第一个出版物一起显示。 所述方法还包括由所述计算设备接收来自所述用户的第一输入以指定所述内容项以用于随后的审查，生成所述内容项目已经被指定用于随后审查的指示符，导致所述存储器设备存储所述指示符，确定 第二次显示内容项目，并在第二次显示内容项目。