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公开(公告)号：US20150339704A1
公开(公告)日：2015-11-26
申请号：US13689438
申请日：2012-11-29
Applicant: Google Inc.
Inventor： Zhenyu Liu , Ping Wu
IPC: G06Q30/02
CPC classification number: G06Q30/0247 , G06Q30/02
Abstract: Methods and systems for valuing an item of online content served to an online publisher, such as an advertisement, are provided. The methods and systems described herein enable an advertiser to determine the relative value of an advertisement presented to one consumer as compared to the value of the same advertisement presented to another consumer. The expected total lifetime revenue generated as a result of presentation of a specific advertisement to a specific consumer is determined, to enable an advertiser to determine how aggressively to bid for placement of the advertisement with a publisher.
Abstract translation: 提供了用于对在线发行商（如广告）投放的在线内容项进行估价的方法和系统。 本文描述的方法和系统使得广告商能够确定与向另一消费者呈现的相同广告的价值相比，呈现给一个消费者的广告的相对价值。 确定由于向特定消费者呈现特定广告而产生的预期总终身收入，以使得广告商能够确定如何积极地向出版者投放广告。
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公开(公告)号：US08977617B1
公开(公告)日：2015-03-10
申请号：US13664621
申请日：2012-10-31
Applicant: Google Inc.
Inventor： Ping Wu , Kaihua Zhu
CPC classification number: G06Q30/0631 , G06F17/30867 , G06Q30/0201 , G06Q50/01
Abstract: The disclosure includes a system and method for determining an influence score for a user. The system includes a classification module, a controller, a determination module, a ratio module and a score module. The classification module creates an influence profile for a first user. The controller determines activity data associated with a set of active users. The determination module determines how frequently the activity data associated with the active users describes the first user and a second user that has a second influence score. The determination module determines a first user activity score and a second user activity score. The ratio module compares the first user activity score to the second user activity score to determine an influence ratio. The score module determines a first influence score for the first user based at least in part on the influence ratio and the second influence score for the second user.
Abstract translation: 本公开包括用于确定用户的影响分数的系统和方法。 该系统包括分类模块，控制器，确定模块，比例模块和分数模块。 分类模块为第一个用户创建一个影响配置文件。 控制器确定与一组活动用户相关联的活动数据。 确定模块确定与活动用户相关联的活动数据描述第一用户和具有第二影响分数的第二用户的频率。 确定模块确定第一用户活动得分和第二用户活动得分。 比率模块将第一用户活动分数与第二用户活动分数进行比较以确定影响比。 评分模块至少部分地基于第二用户的影响比和第二影响分数来确定第一用户的第一影响分数。
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公开(公告)号：US08874144B1
公开(公告)日：2014-10-28
申请号：US14137480
申请日：2013-12-20
Applicant: Google Inc.
Inventor： Yifang Liu , Ping Wu
Abstract: Systems and methods include retrieving data indicative of a sequence of content that were previously selected for presentation by a mobile device based in part on physical locations of the mobile device. The sequence of selected content may be used with the current location of the mobile device to determine a likelihood score for a piece of content. Based on the likelihood score, the piece of content may be selected and provided to the mobile device for presentation.
Abstract translation: 系统和方法包括部分地基于移动设备的物理位置检索指示先前为移动设备呈现的内容序列的数据。 所选择的内容的序列可以与移动设备的当前位置一起使用以确定一条内容的可能性得分。 基于似然分数，可以选择该片内容并将其提供给移动设备以进行呈现。
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公开(公告)号：US20140108179A1
公开(公告)日：2014-04-17
申请号：US13654201
申请日：2012-10-17
Applicant: Google Inc.
Inventor： Guangyu Zhu , Ping Wu
CPC classification number: G06Q30/08 , G06Q30/0601
Abstract: Shoppers at physical retailers are incentivized to purchase products from a physical retailer. The user provides a product identifier using a user device. The product identifier is used to identify the product being viewed by the user. Online retailers are queried to obtain online bids to sell the product. An incentive is identified for the user based on the product and the physical retailer. The incentive and an online retailer bid are provided to the user for the user to determine whether to purchase the product at the online retailer bid price or using the incentive. The incentive may be based on location information indicating user device movement. The incentive may require the user to perform an action, such as posting to a social network. A different incentive may be provided to the user if the user is leaving the physical retailer to promote purchase at the physical retailer.
Abstract translation: 实体零售商的购物者被激励从实体零售商处购买产品。 用户使用用户设备提供产品标识符。 产品标识符用于标识用户正在查看的产品。 在线零售商被查询以获得在线出价以销售产品。 基于产品和实体零售商确定用户的激励。 向用户提供激励和在线零售商出价，以供用户确定是否以在线零售商的投标价购买产品或使用激励。 激励可以基于指示用户设备移动的位置信息。 激励可能要求用户执行动作，例如发布到社交网络。 如果用户离开物理零售商促进在实体零售商处的购买，则可以向用户提供不同的激励。
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5.发明申请Managing Social Network Relationships Between A Commercial Entity and One or More Users 审中-公开管理商业实体与一个或多个用户之间的社交网络关系公开(公告)号：US20140108152A1
公开(公告)日：2014-04-17
申请号：US13651292
申请日：2012-10-12
Applicant: Google Inc.
Inventor： Ping Wu , Jennifer W. Lin
Abstract: Systems and methods for managing relationships between a commercial entity and one or more of a plurality of users is described. One of the methods includes receiving data regarding a first opinion of one of the users. The first opinion is concerned with a first product/service. The user has a user identity (ID), the commercial entity has a commercial entity ID, the first product has a first product ID, and the first service has a first service ID. The method further includes mapping the first opinion data with the user ID and the commercial entity ID and the first product ID or the first service ID. The method includes creating data regarding a first sentiment group within a social network account of the commercial entity based on the mapped first opinion data. The method includes assigning the user ID to the first sentiment group data.
Abstract translation: 描述了用于管理商业实体和多个用户中的一个或多个的关系的系统和方法。 方法之一包括接收关于一个用户的第一意见的数据。 第一个意见涉及第一个产品/服务。 用户具有用户身份（ID），商业实体具有商业实体ID，第一产品具有第一产品ID，并且第一服务具有第一服务ID。 该方法还包括将第一意见数据与用户ID和商业实体ID以及第一产品ID或第一服务ID进行映射。 该方法包括基于映射的第一意见数据创建关于商业实体的社交网络帐户内的第一情绪群的数据。 该方法包括将用户ID分配给第一情绪群数据。
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Patent Agency Ranking
公开(公告)号：US09596207B1
公开(公告)日：2017-03-14
申请号：US13731359
申请日：2012-12-31
Applicant: Google Inc.
Inventor： Jennifer W. Lin , Ping Wu
Abstract: Event-related data including at least one event-related record belonging to a first user is received. The event-related record is processed for an event. The event is classified into an event type using a plurality of predefined event types. A post for the event based on the event type is generated and a content stream of the first user is populated with the post.
Abstract translation: 接收包括属于第一用户的至少一个事件相关记录的事件相关数据。 处理事件相关记录的事件。 使用多个预定义事件类型将事件分类为事件类型。 生成基于事件类型的事件的帖子，并且用该帖子填充第一用户的内容流。
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公开(公告)号：US09462412B1
公开(公告)日：2016-10-04
申请号：US13648947
申请日：2012-10-10
Applicant: Google Inc.
Inventor： Vinod Kumar Ramachandran , Ping Wu
CPC classification number: H04W4/02 , G06F17/3087 , G06Q30/0261 , H04W4/023 , H04W4/025
Abstract: This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving, at a first time, a device identifier in association with a first network identifier that corresponds to a first network to which the device is connected, processing the first network identifier to determine a first location, associating the device identifier with the first location and the first time, receiving a content request from the device, determining that the device has been connected to the first network within a defined chronological proximity of receiving the content request, selecting one or more content items based on at least the first location, and providing the one or more content items to the device. Other embodiments of the various aspects include corresponding systems, apparatus, and computer program products.
Abstract translation: 本说明书描述了与内容呈现有关的技术。 通常，在本说明书中描述的主题的一个方面可以体现在以下方法中：包括第一时间接收与第一网络标识符相关联的设备标识符的动作的方法，所述第一网络标识符对应于设备 连接，处理第一网络标识符以确定第一位置，将设备标识符与第一位置和第一时间相关联，从设备接收内容请求，在确定的时间顺序中确定设备已经连接到第一网络 接收内容请求的接近度，至少基于第一位置选择一个或多个内容项，以及将一个或多个内容项提供给设备。 各方面的其他实施例包括相应的系统，装置和计算机程序产品。
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8.发明申请THREE-DIMENSIONAL TAXONOMY SERVER FOR IDENTIFYING A LOCATION BASED ON A THREE-DIMENSIONAL POSITION OF A CLIENT DEVICE 审中-公开用于根据客户设备的三维位置识别位置的三维零售商服务器公开(公告)号：US20160071154A1
公开(公告)日：2016-03-10
申请号：US13847800
申请日：2013-03-20
Applicant: Google Inc.
Inventor： Ping Wu , Surojit Chatterjee , Paul Feng
IPC: G06Q30/02
CPC classification number: G06Q30/0261 , G06Q30/00
Abstract: A three-dimensional taxonomy server is operative to identify the location of a client device based on three-dimensional positional information received from the client device. The three-dimensional positional information may include global positioning system coordinates, an Internet Protocol address, cellular network information, or any other type of three-dimensional positional information. The three-dimensional taxonomy server may operate in conjunction with another server, such as an advertising server or business search server, to deliver contextual content based on the location of the client device. The contextual content may include a targeted advertisement, a targeted search result, or other type of contextual content.
Abstract translation: 三维分类服务器基于从客户端设备接收的三维位置信息来操作以识别客户端设备的位置。 三维位置信息可以包括全球定位系统坐标，互联网协议地址，蜂窝网络信息或任何其它类型的三维位置信息。 三维分类服务器可以与诸如广告服务器或商业搜索服务器的另一服务器结合操作，以基于客户端设备的位置传送上下文内容。 上下文内容可以包括目标广告，目标搜索结果或其他类型的上下文内容。
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公开(公告)号：US09179252B1
公开(公告)日：2015-11-03
申请号：US14047691
申请日：2013-10-07
Applicant: Google Inc.
Inventor： Yifang Liu , Ping Wu
IPC: H04W4/02
Abstract: Systems and methods include retrieving data indicative of a sequence of content that were previously selected for presentation by a mobile device based in part on physical locations of the mobile device. The sequence of selected content may be used with the current location of the mobile device to determine a likelihood score for a piece of content. Based on the likelihood score, the piece of content may be selected and provided to the mobile device for presentation.
Abstract translation: 系统和方法包括部分地基于移动设备的物理位置检索指示先前为移动设备呈现的内容序列的数据。 所选择的内容的顺序可以与移动设备的当前位置一起使用以确定一条内容的可能性得分。 基于似然分数，可以选择该片内容并将其提供给移动设备以进行呈现。
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公开(公告)号：US20140200991A1
公开(公告)日：2014-07-17
申请号：US13739595
申请日：2013-01-11
Applicant: Google Inc.
Inventor： Ping Wu , Kai Ju Liu
IPC: G06Q30/02
Abstract: Methods and systems for reporting mobile application conversions are provided. The methods and systems described herein enable a producer of a mobile app to facilitate the transmission of action notifications to a plurality of mobile advertising networks through the transmission of a single action notification to an action reporting system. The action reporting system, in turn, translates the action notification, into one or more distinct action notifications recognizable and executable by one or more respective advertising networks which an app producer has previously identified as recipients of action notifications.
Abstract translation: 提供了报告移动应用程序转换的方法和系统。 本文描述的方法和系统使得移动应用的生产者能够通过将单个动作通知发送到动作报告系统来促进向多个移动广告网络传送动作通知。 动作报告系统反过来将动作通知转换成一个或多个不同的动作通知，可识别并由一个或多个相应的广告网络执行，应用程序制作者先前已将其识别为动作通知的接收者。
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