公开(公告)号：US20160155143A1

公开(公告)日：2016-06-02

申请号：US15003224

申请日：2016-01-21

Applicant: Google Inc.

Inventor： Sissie Ling-le Hsiao ,  Chao Cai ,  Eric W. Ewald ,  Cameron M. Tangney ,  Robert A. Walker, II ,  Japjit Tulsi ,  Ming Lei ,  Zhimin He

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0256 ,  G06Q30/0283

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于提供转换路径性能测量和报告。 在一个方面，获得用户交互数据，用户交互数据是否指定用于多个转换的用户交互。 与每个转换相关联的用户交互是从用户交互数据中选择的，其中每个转换的关联用户交互是用户在转换的转换周期期间与转换用户的交互。 使用所选用户交互的用户交互数据，确定与转换相关联的每次转换和在转换的转换周期期间发生的用户交互的数量。 反过来，计算转换路径性能度量，并生成指定转换路径性能测量的报告。