公开(公告)号：US20230017443A1

公开(公告)日：2023-01-19

申请号：US17934712

申请日：2022-09-23

Applicant: Google LLC

Inventor： Jan Blom ,  Emrw Demiralp

IPC: G06Q30/02 ,  G06Q10/06

Abstract: Systems and methods of dynamically varying the intensity of providing content items in a remarketing campaign based on tracking client device interactions are provided. The system can assign an account identifier to a first segment for a pre-conversion model, responsive to receiving a first interaction associated with a content provider from a client device. The system can assign the account identifier to a second segment for the pre-conversion model, responsive to receiving a second interaction. The system can assign the account identifier to a third segment, responsive to receiving a third interaction. The third interaction can include a conversion event. The system can generate a post-conversion model based on the third segment and the pre-conversion model. The system can determine an intent index for the account identifier based on the post-conversion model. The system can store the account identifier into an interest cluster based on the intent index.