公开(公告)号：US20210150636A1

公开(公告)日：2021-05-20

申请号：US17161050

申请日：2021-01-28

Applicant: Google LLC

Inventor： Christian Oestlien ,  Cinthya Rossana Urasaki ,  Rafael M. Borges ,  Richard D. Borovoy ,  Marcus A. Leal ,  Julia H. Farago ,  Fred Bertsch ,  Elena Kon

IPC: G06Q50/00 ,  G06Q30/02 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

公开(公告)号：US20240289981A1

公开(公告)日：2024-08-29

申请号：US18173557

申请日：2023-02-23

Applicant: Google LLC

Inventor： Wei-Cheng Kuo ,  Fred Bertsch ,  Wei Li ,  Anthony J. Piergiovanni ,  Mohammad Taghi Saffar ,  Anelia Angelova

IPC: G06T7/73 ,  G06F40/126 ,  G06F40/40 ,  G06V10/77 ,  G06V10/80

CPC classification number: G06T7/73 ,  G06F40/126 ,  G06F40/40 ,  G06V10/7715 ,  G06V10/806

Abstract: Generally, the disclosure is directed to generalized objected location, where the located object is in accordance to a natural language (NL) query. More specifically, the embodiments include a unified generalized visual localization architecture. The architecture achieves enhanced performance on the following three tasks: referring expression comprehension, object localization, and object detection. The embodiments employ machine-learned NL models and/or image models. The architecture is enabled to understand and answer natural localization questions towards an image, to output multiple boxes, provide no output if the object is not present (e.g., a null result), as well as, solve general detection tasks.

公开(公告)号：US11715165B2

公开(公告)日：2023-08-01

申请号：US17161050

申请日：2021-01-28

Applicant: Google LLC

Inventor： Christian Oestlien ,  Cinthya Rossana Urasaki ,  Rafael M. Borges ,  Richard D. Borovoy ,  Marcus A. Leal ,  Julia H. Farago ,  Fred Bertsch ,  Elena Kon

IPC: G06Q30/00 ,  G06Q50/00 ,  G06Q30/0241 ,  G06Q30/08

CPC classification number: G06Q50/01 ,  G06Q30/0241 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

公开(公告)号：US20190320222A1

公开(公告)日：2019-10-17

申请号：US16151474

申请日：2018-10-04

Applicant: GOOGLE LLC

Inventor： Fred Bertsch ,  James Beser ,  David Monsees

IPC: H04N21/442 ,  H04N21/24 ,  G06F17/30 ,  H04N21/262 ,  H04N21/466

Abstract: Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method to identify viewed content items, comprising receiving a content item to be displayed on user computing devices and receiving a request to serve the content item in conjunction with an electronic document. The server provides the content item to a user computing device for display and determines that a particular amount of the content item was displayed for a particular amount of time on the user computing device. In response to the determination, the server logs that the content item was displayed on the user computing device.

公开(公告)号：US20190164235A1

公开(公告)日：2019-05-30

申请号：US16262136

申请日：2019-01-30

Applicant: Google LLC

Inventor： Christian Oestlien ,  Cinthya Rossana Urasaki ,  Rafael M. Borges ,  Richard D. Borovoy ,  Marcus A. Leal ,  Julia H. Farago ,  Fred Bertsch ,  Elena Kon

IPC: G06Q50/00 ,  G06Q30/02 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

公开(公告)号：US20190139083A1

公开(公告)日：2019-05-09

申请号：US16184986

申请日：2018-11-08

Applicant: GOOGLE LLC

Inventor： Nathan Peter Lucash ,  Fred Bertsch ,  Eu-Jin Goh

IPC: G06Q30/02

Abstract: System and method for remarketing based on a prediction of how a user will interact with previously accessed third-party content based on how the user perceives content viewed on a third-party content provider's web property is presented. A remarketing system communicates a tag for triggering a user identifier and a computer executable code to a user via a third-party content provider system when the user computer accesses content on the third-party content provider system. The computer executable code measures user activities relating to how the user perceives the content. The remarketing system predicts how the user will react to previously accessed third-party content as a function of these measurements. In response to an affiliate web property requesting a third-party content, the remarketing system determines whether to select the previously accessed third-party content. Further, the remarketing system may allow the third-party content provider's bid for selection of the previously accessed third-party content to be adjusted to increase the likelihood of the previously accessed third-party content being selected.