公开(公告)号：US11164214B2

公开(公告)日：2021-11-02

申请号：US16594494

申请日：2019-10-07

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：US11468481B2

公开(公告)日：2022-10-11

申请号：US17490690

申请日：2021-09-30

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：US20220020063A1

公开(公告)日：2022-01-20

申请号：US17490690

申请日：2021-09-30

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：US20230005022A1

公开(公告)日：2023-01-05

申请号：US17929927

申请日：2022-09-06

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Guarav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela YU-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：US11194818B1

公开(公告)日：2021-12-07

申请号：US16104388

申请日：2018-08-17

Applicant: Google LLC

Inventor： Luke Hiro Swartz ,  Zhengrong Ji ,  Michael Chu

IPC: G06F16/2457 ,  G06Q30/02 ,  G06F16/951 ,  G06Q50/00

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving a query, receiving a set of social search results including one or more social media items that have been distributed through one or more computer-implemented services, each social media item being responsive to the query, providing a sub-set of social search results based on respective promotion scores provided in an auction, the sub-set of social search results including at least one social media item of the set of social search results, and providing the sub-set of social search results for display in a search results page, social media items of the sub-set of social search results being displayed based on respective promotion scores.

公开(公告)号：US20200034885A1

公开(公告)日：2020-01-30

申请号：US16594494

申请日：2019-10-07

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.