公开(公告)号：US11164214B2

公开(公告)日：2021-11-02

申请号：US16594494

申请日：2019-10-07

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：US20220020063A1

公开(公告)日：2022-01-20

申请号：US17490690

申请日：2021-09-30

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：US20180075112A1

公开(公告)日：2018-03-15

申请号：US15818486

申请日：2017-11-20

Applicant: Google LLC

Inventor： Advay Mengle ,  Srdjan Petrovic ,  Shreyas Doshi ,  Gautham Thambidorai

IPC: G06F17/30

CPC classification number: G06F16/24575 ,  G06F16/2457 ,  G06F16/248 ,  G06F16/955

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A query is received. Search results are identified that are responsive to the query. A content item is identified for presentation along with the search results. It is determined, based on one or more criteria, when the content item is to be augmented. When it is determined that the content item is to be augmented and after identifying the search results, the content item is augmented based at least in part on an entry in the search result. An augmented content item is created. The augmented content item is provided.

公开(公告)号：US11468481B2

公开(公告)日：2022-10-11

申请号：US17490690

申请日：2021-09-30

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：US11138210B2

公开(公告)日：2021-10-05

申请号：US16696199

申请日：2019-11-26

Applicant: Google LLC

Inventor： Advay Mengle ,  Srdjan Petrovic ,  Shreyas Doshi ,  Gautham Thambidorai

IPC: G06F16/00 ,  G06F16/2457 ,  G06F16/248 ,  G06F16/955

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A query is received. Search results are identified that are responsive to the query. A content item is identified for presentation along with the search results. It is determined, based on one or more criteria, when the content item is to be augmented. When it is determined that the content item is to be augmented and after identifying the search results, the content item is augmented based at least in part on an entry in the search result. An augmented content item is created. The augmented content item is provided.

公开(公告)号：US20200097478A1

公开(公告)日：2020-03-26

申请号：US16696199

申请日：2019-11-26

Applicant: Google LLC

Inventor： Advay Mengle ,  Srdjan Petrovic ,  Shreyas Doshi ,  Gautham Thambidorai

IPC: G06F16/2457 ,  G06F16/955 ,  G06F16/248

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A query is received. Search results are identified that are responsive to the query. A content item is identified for presentation along with the search results. It is determined, based on one or more criteria, when the content item is to be augmented. When it is determined that the content item is to be augmented and after identifying the search results, the content item is augmented based at least in part on an entry in the search result. An augmented content item is created. The augmented content item is provided.

公开(公告)号：US20230005022A1

公开(公告)日：2023-01-05

申请号：US17929927

申请日：2022-09-06

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Guarav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela YU-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：US20200034885A1

公开(公告)日：2020-01-30

申请号：US16594494

申请日：2019-10-07

Applicant: Google LLC

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

公开(公告)号：US10528571B2

公开(公告)日：2020-01-07

申请号：US15818486

申请日：2017-11-20

Applicant: Google LLC

Inventor： Advay Mengle ,  Srdjan Petrovic ,  Shreyas Doshi ,  Gautham Thambidorai

IPC: G06F16/00 ,  G06F16/2457 ,  G06F16/248 ,  G06F16/955

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A query is received. Search results are identified that are responsive to the query. A content item is identified for presentation along with the search results. It is determined, based on one or more criteria, when the content item is to be augmented. When it is determined that the content item is to be augmented and after identifying the search results, the content item is augmented based at least in part on an entry in the search result. An augmented content item is created. The augmented content item is provided.